A real gem: Stunning eight-bedroom industrial conversion

A stunning eight-bed industrial conversion that was once a Ratners Group jewellery workshop has hit the market for just under £4million.

Striking images of The Long House on Goldhawk Load, London, show modern, clean interiors with an antique touch introduced by carefully-selected period furniture.

Others reveal a modern kitchen, cosy bedrooms, spacious living areas, sleek bathrooms and a large study space. 

Striking images of The Long House on Goldhawk Load, London, show modern, clean interiors with an antique touch introduced by carefully-selected period furniture

Striking images of The Long House on Goldhawk Load, London, show modern, clean interiors with an antique touch introduced by carefully-selected period furniture

Striking images of The Long House on Goldhawk Load, London, show modern, clean interiors with an antique touch introduced by carefully-selected period furniture

The attractive eight-bedroom property used to be a workshop for the Ratner Group, a once-flourishing British jewellery enterprise. Pictured: An old portrait that looks over a bathroom

The attractive eight-bedroom property used to be a workshop for the Ratner Group, a once-flourishing British jewellery enterprise. Pictured: An old portrait that looks over a bathroom

The attractive eight-bedroom property used to be a workshop for the Ratner Group, a once-flourishing British jewellery enterprise. Pictured: An old portrait that looks over a bathroom

A listing for the £2.95 property on the Unique Property Company website states: 'The Long House is a complete one-off and located on London's West Side.' Pictured are some of the upstairs living rooms

A listing for the £2.95 property on the Unique Property Company website states: 'The Long House is a complete one-off and located on London's West Side.' Pictured are some of the upstairs living rooms

A listing for the £2.95 property on the Unique Property Company website states: ‘The Long House is a complete one-off and located on London’s West Side.’ Pictured are some of the upstairs living rooms

A combined study and living area on the ground floor, with windows looking out onto the outdoor area that wraps around half of the property 

A combined study and living area on the ground floor, with windows looking out onto the outdoor area that wraps around half of the property 

A combined study and living area on the ground floor, with windows looking out onto the outdoor area that wraps around half of the property 

The courtyard, which provides a private spot to relax outside and includes a wicker sofa and light-blue garden furniture  

The courtyard, which provides a private spot to relax outside and includes a wicker sofa and light-blue garden furniture  

The courtyard, which provides a private spot to relax outside and includes a wicker sofa and light-blue garden furniture  

A listing for the £2.95 property on the Unique Property Company website states: ‘The Long House is a complete one-off and located on London’s West Side.

‘Whilst its appearance may have that of a railway siding, it is in fact an incredibly warm and inviting home, fit for families, couples or singles and owned for the last quarter century by its current occupants who took a semi-derelict shell of a building and carved out a huge space to live and work.

‘The history is also unique. Prior to their ownership, it was once in the hands of the Ratner Group used as a workshop and office and a hive of activity until the notorious, “total crap”, comment. The decline of the business quickly ensued.’

The property features an open-plan kitchen, dining area and living room on the downstairs floor and ensuite bedrooms upstairs.

There is also a converted self-contained studio apartment that can be let out and an opportunity to buy artists’ studios and office space at the back.

An outdoor area wraps around one half of the building with a courtyard at the other end.

The spot is conveniently located for access into central London, with Goldhawk Road tube a few minutes’ walk away. Pictured: A bookcase that covers much of one wall in the living area 

The spot is conveniently located for access into central London, with Goldhawk Road tube a few minutes’ walk away. Pictured: A bookcase that covers much of one wall in the living area 

The spot is conveniently located for access into central London, with Goldhawk Road tube a few minutes’ walk away. Pictured: A bookcase that covers much of one wall in the living area 

While much of the property appears very domestic (such as this staircase) there are several reminders of its industrial past

While much of the property appears very domestic (such as this staircase) there are several reminders of its industrial past

A studio inside the house

A studio inside the house

While much of the property appears very domestic (such as this staircase) there are several reminders of its industrial past 

The Ratner Group consisted of Ratners, H. Samuel, Ernest Jones, Leslie Davis, Watches of Switzerland and more than 1000 shops in the US, including Kays. Pictured is one of the bedrooms 

The Ratner Group consisted of Ratners, H. Samuel, Ernest Jones, Leslie Davis, Watches of Switzerland and more than 1000 shops in the US, including Kays. Pictured is one of the bedrooms 

The Ratner Group consisted of Ratners, H. Samuel, Ernest Jones, Leslie Davis, Watches of Switzerland and more than 1000 shops in the US, including Kays. Pictured is one of the bedrooms 

‘It’s a great place to sit and unwind with that morning coffee or evening glass of wine,’ the listing states.

The spot is conveniently located for access into central London, with Goldhawk Road tube a few minutes’ walk away.

The Ratner Group consisted of Ratners, H. Samuel, Ernest Jones, Leslie Davis, Watches of Switzerland and more than 1000 shops in the US, including Kays. Ratners was one of the few British retailers to succeed in the US.

Although widely regarded as ‘tacky’, the shops and their wares were nevertheless extremely popular with the public, until Ratner made a speech addressing a conference of the Institute of Directors at the Royal Albert Hall on 23 April 1991.

During the speech, he commented: ‘We also do cut-glass sherry decanters complete with six glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95. People say, “How can you sell this for such a low price?” I say, “Because it’s total crap”.’

For more information see https://uniquepropertycompany.co.uk/properties/the-long-house-194-goldhawk-road-london-w12-9ns/ 

The kitchen with a tiled floor

The kitchen with a tiled floor

An old-style fireplace, which now only houses a model duck

An old-style fireplace, which now only houses a model duck

The kitchen with a tiled floor (left) and an old-style fireplace, which now only houses a model duck 

The site offers plenty of outdoor space given its central location. The Westfield shopping centre in Shepherds Bus is nearby 

The site offers plenty of outdoor space given its central location. The Westfield shopping centre in Shepherds Bus is nearby 

The site offers plenty of outdoor space given its central location. The Westfield shopping centre in Shepherds Bus is nearby 

Another show showing the outdoor area that wraps around the property, providing increased privacy as well as fresh air 

Another show showing the outdoor area that wraps around the property, providing increased privacy as well as fresh air 

Another show showing the outdoor area that wraps around the property, providing increased privacy as well as fresh air 

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