Amazon’s Prime Day mega sale set to serve up £4bn in sales

Jeff Bezos with new girlfriend Lauren Sanchez in the Royal Box at Wimbledon

Jeff Bezos with new girlfriend Lauren Sanchez in the Royal Box at Wimbledon

Jeff Bezos with new girlfriend Lauren Sanchez in the Royal Box at Wimbledon

A mega sale by Amazon is expected to boost its takings by billions of pounds this week.

The online giant’s Prime Day sees it sell everything from TVs to toothbrushes at heavy discounts, with the bonanza entering its second day today.

It could generate more than £4 billion in revenue for the US giant, according to JP Morgan – a sharp rise on the £2.6 billion made last year.

Amazon is expected to post sales of £50 billion for the second quarter of this year, as well as full-year sales of £219 billion, according to Reuters data.

Its shares have risen by more than 33 per cent since the start of the year, further enriching founder and boss Jeff Bezos, 55.

The world’s richest man was spotted with new girlfriend Lauren Sanchez, 49, in the Royal Box at Wimbledon on Sunday (pictured above).

Days ago he finalised his divorce from MacKenzie Bezos, 49, which involved him handing over shares representing about 4 per cent of Amazon to her. 

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