Apple : the firm invests less in innovation than its competitors

Large companies like Apple invest in research, development, innovation, but according to analyst Toni Sacconaghi firm Sanford C. Bernstein, the firm of Cupertino would be spending less than its competitors in relation to revenue received. According to this analyst, Apple could easily double its spending in this sector, but it is not tomorrow that it will change.

Apple, a company radine ?

In 2017, Apple would have invested $ 12.7 million in its Research and Development branch, which represents only 2% of its cash while its competitors are more around 25 %. It is this that informs the analyst Toni Sacconaghi. But this is not all, according to its research, the company would not have re-invested 5.1 % of its revenues, while its competitors are reinvesting in an average of 10 %, which makes 2 times more than Apple. It’s also important not to forget that Apple was cited in the Paradise Papers to hide his money.

Moreover, according to the classification of investments in the field of innovation, the firm of Cupertino was ninth last June.

In first position we find Amazon’s tracking of the Alphabet (Google), Intel, Samsung, Volkswagen, Microsoft, Roche and Merck before coming to Apple.

Yet, since 2007 and the release of the iPhone, the company has multiplied by 15 its investments in the sector of Research and Development to expand its product portfolio, the evolution of the services offered or even the preparation of its future products.

Maybe Apple will catch up with its next iphones by investing a bit more in the field. According to some rumors, the company would be working on a device foldable to compete with Samsung and its Galaxy X. Is this the next innovation of the brand ?

The cinema has changed in a few decades, and there are many criticisms against it. is therefore launching a debate to find out what you think.

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