Apple is now offering a monitor stand that costs more than many users’ high-end smart phones.
In a high profile Developer’s Conference this week, Apple unveiled a round of new products that include a highly anticipated new computer, the Mac Pro, and a corresponding monitor for $6,000 and $5,000 respectively.
While an $11,000 price tag would be enough to make many customers balk, neither the computer nor the monitor bore the brunt of people’s backlash.
Instead, that ire was directed toward what is now being referred to across social media as simply, ‘the stand’ — a harness for Apple’s $5,000 monitor that costs an eye-watering $1,000.
The stand for Apple’s $5,000 monitor will cost customers $1,000
Apple is offering a stand for its new $5,000 monitor at a starting price of $1,000 — as much as one iPhone XS
To put the price in perspective, one of Apple’s premier devices, the iPhone XS costs the same amount while Google’s brand new Pixel 3 XL costs $100 less than the stand used to hold Apple’s new Mac monitor.
One journalist, Mike Murphy, who was at Apple’s annual developers conference to cover the event noted the steep price tag of Apple’s computer stand in a tweet.
‘Only Apple would charge $1,000 for a literal stand and then display it like it’s a piece of art,’ he said.
Likewise, Bloomberg’s Mark Gurman joked, ‘I need help deciding between an iPhone XS and the stand that’s required to hold up the new $5000 Apple monitor.’
Social media users weren’t the only ones to react to Apple’s $1,000 stand.
As Apple’s president of hardware engineering, John Ternus, delivered his rundown to audience members at Apple’s unveiling, the crowd — which typically only responded with applause — began to murmur audibly.
The price of the stand wasn’t lost on those watching the developers conference or journalists covering the event.
Following the announcement of ‘the stand’ plenty of outlets have noted that one can purchase a perfectly functional equivalent for around $35, but the allure of their brand could still convince those looking for the complete package — Apple has long been noted for its exorbitant price tags, many of which fail to deter its sales.
Alternatively, a $12,000 total price tag may be enough to convince customers to take their heard-earned cash elsewhere, even if that includes a stand that can swivel your $5,000 monitor into portrait mode.
WHY IS APPLE KILLING OFF ITUNES AND WHAT WILL REPLACE IT?
Apple has officially broken up iTunes to make way for three new apps – Podcasts, TV and Music.
With the launch of macOS Catalina, Mac devices will come with separate apps for consuming podcasts, streaming music and playing videos.
Apple is effectively ‘replacing’ iTunes with the three separate apps, the firm said.
The new apps have ‘all the features you’d expect from iTunes, all while being blazingly fast.’
The Music, Podcasts and TV apps feature a streamlined design, with fewer tabs and a cleaner user interface.
With the Music app, users have access to over 50 million songs, playlists and music videos.
With the launch of macOS Catalina, Mac devices will come with separate apps for consuming podcasts, streaming music and playing videos, effectively replacing iTunes
‘And users will have access to their entire music library, whether they downloaded the songs, purchased them or ripped them from a CD,’ Apple said.
‘For those who like to own their music, the iTunes Music Store is just a click away.’
The Apple TV app for Mac packs many of the same features users would expect, like TV channels, personalized recommendations and more than 100,000 iTunes movies and shows.
Macs also have access to the Podcasts app, with more than 700,000 shows to choose from, curated content and more.
As the new trio of apps is replacing iTunes, many have been reflecting on the media software’s legacy at Apple.
With the new Mac software, called Catalina, users also have access to the Podcasts app, with more than 700,000 shows to choose from, curated content and more
iTunes was launched in 2001 as an all-in-one media player for uploading music and video. Over the ensuing years, it became many users’ primary platform listening to music and, after the launch of the iTunes Music Store, buying music.
It predated the launch of the iPod, which would come to revolutionize how people listen to music on the go.
iTunes is also widely regarded as one of the primary motivators behind Apple’s increasing focus on services, with the firm launching audiobooks support, then support for TV shows, podcasts and movies not long after.
Despite iTunes’ lasting impression on Apple, it had become largely irrelevant as users moved to iOS apps like Apple Music, Apple TV and others.