In his latest campaign, Reebok is celebrating the strong women and inspiring that participate in the positive change of mentalities.
Girl power. Reebok has just launched its new campaign #BeMoreHuman, which encourages women to be the best versions of themselves, physically, mentally, and socially. For this, the sports brand has appealed to ambassadors of choice : le top Gigi Hadid, singer Ariana Grande and actress Gal Gadot, and Danai Gurira, the star of Black Panther. Or Nathalie Emmanuel, view in Game of Thrones, the athlete Katrin Davidsdottir and Reese, Lynn Scott, who has founded a boxing gym exclusively for women.
“They are a group of strong women with powerful vocals that inspire others to act at a moment where action is needed”, explains brand, whose credo is to strengthen the autonomy of women.
“To be human is accepting yourself”
For this campaign each muse tells in an individual video of 30 seconds what it means to be human. For Ariana Grande it is “accepting yourself and always evolving”, to Gigi Hadid is to come out of his comfort zone, “find things daily that inspire you, that make you happy and creative and that makes you want to make a difference” and for the star of Black Panther, this means “to stimulate the other women and see the greatness of the other”. As for Gal Gadot, she is speaking to herself : “If I could give some advice to my self as a teenager, it would be : don’t be so hard with yourself, do not be a perfectionist, don’t be afraid to fail. Because when we dare to and when we do fail, we are changing the world”, says Wonder Woman.
Reebok will donate all profits from her line of T-shirts, limited edition, which is inscribed with a message of inspiration of one of the women featured in the campaign for women’s associations Movemeant Foundation and the Women’s Strength Coalition.
Collection will be available on the website of Reebok.
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