The BBC will today promise a total transformation of its iPlayer service to compete with streaming giants.
Director general Lord Tony Hall believes the corporation can challenge the existing dominance of services such as Netflix and Amazon Prime Video by putting quality content and curating output with a human touch at the heart of the revamp.
The broadcaster will promise a new on-demand platform, box sets, live TV across all BBC channels and a new look for iPlayer, which was launched in 2007.
The BBC will today promise a total transformation of its iPlayer service to compete with streaming giants
Director general Lord Tony Hall believes they can challenge the dominance of services such as Netflix and Amazon Prime Video
Lord Hall will say today: ‘The BBC’s combination of backing great and different ideas, alongside a complete reinvention of iPlayer, will mean a unique service that will be of huge benefit to the public.’
Media watchdog Ofcom recently gave the BBC the green light to expand its iPlayer service, and host its content online for longer periods, after disputes over the value to the public and competitors.
Charlotte Moore, the BBC’s director of content, will speak about the corporation’s focus on curated content, saying: ‘We’re talking about a cutting-edge tech platform, run by humans.
‘Because in a world of so much content and choice, a dynamic curated offering will become more and more important to people and will set the BBC apart.’
The end of September saw the BBC’s record week on iPlayer, with more than 90million programmes requested.