The residents of Bognor Regis have hit back at a survey that named the town as the joint-worst seaside resort in Britain.
It came 96th alongside Clacton-on-Sea in the ranking by Which? that looked at the quality of the beach, seafront, food, accommodation, scenery, attractions, peace and quiet, and value for money.
But one resident said that the consumer champion should stick to reviewing electrical appliances.
The shingle beach and seafront in Bognor Regis in West Sussex. In a recent Which? survey it was named the joint-worst seaside resort in Britain alongside Clacton-on-Sea
This table shows the bottom 11 ranking seaside destinations in the Which? survey. One Bognor resident has said that the consumer champion should stick to reviewing electrical appliances
Jo Millen, the owner of Bognor ice cream shop Rainbows, told The Guardian: ‘Which? should just keep advising us about the washing machine that we should buy rather than grade the negative views about Bognor from people on the internet.
‘How many of the people who voted in their survey actually have been in Bognor recently? About 50 per cent of my customers come from Butlin’s [resort] nearby and they keep coming back. On a sunny day at least you can get a space on the beach here.’
And Paul Wells, the owner of shop Unique Promotions Printing & Embroidery, said: ‘The people here are welcoming and will get over whatever this survey says about Bognor. They can’t say there is nothing to do here.
‘Visitors have got the Goodwood racecourse only a few miles away as well as other close attractions like Arundel Cathedral.’
The Which? survey looked at 100 destinations and ranked them in eight categories, from beach to value for money. This map shows the top and bottom 10 seaside spots
Bognor was once lauded for being the sunniest spot in Britain by the Met Office and is often referred to as the Sussex Riviera.
But it only got a 47 per cent approval rating in the survey of 3,000 Which? members, with one-star ratings for its beach, seafront, attractions, scenery, value for money and peace and quiet.
While some said the town, which has an average hotel room price of £96, was ‘tacky’, others were more positive, praising the seafront promenade as ‘quintessentially English’.
The best-rated seaside resort was named as Bamburgh in Northumberland, which has just 400 residents. It received an overall customer score of 89 per cent
A table showing the top seaside destinations drawn up following the poll of 3,000 Which? members
Coming just above Bognor and Clacton in the table were Burnham-on-Sea (95th), Skegness (94th), Fleetwood (93rd) and Great Yarmouth (92nd).
The best-rated seaside resort was named as Bamburgh in Northumberland, which has just 400 residents. It received an overall customer score of 89 per cent.
In second place was Portmeirion in Wales on 88 per cent, with St Mawes, Dartmouth and East Berwick sharing third place.