BRADFORD have been trolled for opening The Mamma Mia Stand at Valley Parade as a part of the club’s latest sponsorship deal.
A family-owned restaurant of the same name has increased their commitment to the Bantams after a spell as a playing shorts partner.
Mamma Mia, who are placed on Upper Piccadilly in the heart of Bradford, have penned a two-year deal with the club.
The restaurant serve the most well-known Italian dishes, including pizzas, pastas and 10oz steaks for £25.5o.
And, having gained naming rights to Valley Parade’s Midland Road Stand, they will now cater to the needs of football-hungry Bradford fans, who had to swallow bitter League One relegation last season.
Owner Leno Massimo said that “the club needs support now more than ever before” following the drop.
And he added: “It is a massive honour for us to be backing the Bantams in this way.
“Bradford City is very close to our hearts and we cannot wait for the new season to begin.”
While Bantams commercial manager Michael Shackleton said: “We are delighted to have the Massimo family right behind us as we move towards the start of what looks set to be a very exciting season.
“The Midland Road Stand has always been a sought-after asset in terms of naming rights and the Mamma Mia brand will be sitting proudly for all to see.”
HERE WE GO AGAIN…
But some fans couldn’t help but mocked Bradford and their choice of name for the stand.
A few were quick to make references to ABBA songs from Hollywood blockbuster and theatre play Mamma Mia.
Pete wrote: “If we’re naming stands after ABBA songs, when are you announcing the Chicken Tikka Terrace?”
While JF made his first order and tweeted: “Can we order pizza delivery to Block D Row F for the first game please? One margarita, one pepperoni and a couple of Peronis, please.”
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To which Kate replied: “Just a couple of Peronis? It is Bradford you’re watching.”
Dave said: “It isn’t April 1st so can’t be an April Fool’s.”
And Harry wrote: “Announce free garlic bread.”