THE British Army is looking to the gamer world to recruit new frontline soldiers.
New ads insist those who excel at Call of Duty and Fortnite could be put up for national service.
A new Army recruitment campaign is calling for millenials, gamers and snowflakes[/caption]
It puts out a call for “Phone Zombies”, “selfie addicts”, “binge gamers” and “selfie addicts”.
Army chiefs say 16 to 24-year-old millennials have characteristics and skills useful on the battlefield.
Soldier magazine claims a young computer game addict will be “championed by the Service for his stamina”.
It says a supermarket worker “mocked by colleagues as a slow millennial” will be seen as a “perfectionist”.
Soldier magazine revealed posters calling for young people to sign up[/caption]
Snow flake soldiers could soon be serving their country[/caption]
Colonel Ben Wilde, assistant head of Army recruiting, said: “They have a level of technical know-how my generation generally doesn’t possess.
“People embarking on their professional life often don’t just want a job.
“Their self-worth is important to them, they want to do something that matters.”
Private sector firm Capita has been tasked with Army recruitment since winning the contract in 2012.
Binge gamers are among those being targeted by army recruiters[/caption]
Army recruitment levels have dropped to their lowest for 150 years[/caption]
But it has had to pay millions of pounds in fines for failing to meet staffing levels ever since.
The Army has its smallest number of troops in 150 years – just 78,000 – with the MoD desperate to boost the numbers.
“We’ve seen with recruits who were part of what was then called the ‘PlayStation Generation’ in Afghanistan what tremendous things they can achieve. But it can only work if the recruitment process works.”
Defence Secretary Gavin Williamson said: “People are fundamental to the Army.
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“The ‘Your Army Needs You’ campaign is a powerful call to action.”
Colonel Richard Kemp told the the Mirror: “We’ve seen with recruits who were part of what was then called the ‘PlayStation Generation’ in Afghanistan what tremendous things they can achieve.
“But it can only work if the recruitment process works.”
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