THIS cheeky shopkeeper faces a fight with a supermarket giant — after opening a store called Singh’sbury Local.
The sign unveiled by Mandeep Singh Chatha, 34, has orange lettering, making it look even more like a Sainsbury’s Local.
A cheeky shopkeeper has called his store Singh’sbury Local and may face legal action[/caption]
Mr Singh doesn’t understand why Sainsbury’s would ask him to change the logo of his shop[/caption]
Sainsbury’s has previously threatened legal action against similar stunts.
But Mr Chatha, of Wolverhampton, claimed: “My name is Singh and it is on Bushbury Road. That’s where the name has come from. It’s just a coincidence.”
He registered the name of his shop with Companies House.
Mr Singh said: “I have heard nothing from a supermarket which has a similar name, so I see no problem with it. Why would they contact me? It is different.
“It’s a different logo, a different colour, a different company. Its completely different. So why would they ask to change? I don’t want any controversy from them.
“I don’t know what I would do if they ask me to change the name. All I can say is that we are not the same.
“We sell everything. Beer, wine, soft drinks, milk, tobacco, groceries. We are just a regular off-license.
“I think the nearest Sainsbury’s is a couple of miles away so it’s not exactly close and we are certainly not competition.
“I am just a small business owner trying to make a living.”
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Mr Chatha’s name choice follows a case in 2017 where businessman Jel Singh Nagra renamed his North Tyneside shop Singhsbury’s.
After Sainsbury’s threatened legal action, he decided to rename the store Morrisinghs – and Morrisons backed the idea.
A Morrisons spokesman said: “Mr Nagra and his customers obviously have good taste so we wish him well.”
Mr Singh claims the name is a coincidence and combined his surname with the road his shop is on — Singh and Bushbury Road — to create ‘Singh’sbury Local’[/caption]
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