COCO Pops have been branded “like cardboard” after Kellogg’s slashed the sugar content material beneath authorities strain.
Prospects declare the brand new recipe makes the popular breakfast cereal “tasteless”.
A 40 per cent slash in sugar ranges in Coco Pops has left clients saying the cereal now tastes ‘like cardboard’[/caption]
They hit out after the 40 per cent fall in sugar led to a 30g bowl having only one much less calorie.
Twitter consumer Peter stated: “They tasted so stale I needed to verify the date on the field.”
Erna wrote: “Fuming . . . they style like cardboard.”
Leona Grey tweeted: “It tastes incorrect.”
Kellogg’s acted after the federal government requested companies to chop sugar content material in cereals by a fifth by 2020.
Drinks producers have already accomplished so due to the sugar tax.
Christopher Snowdon, of the Institute of Financial Affairs, stated: “Customers are proper to be upset about their meals being reformulated to hit authorities targets.
“Public Well being England thinks we gained’t discover when sugar is eliminated however the expertise with Lucozade, Ribena and now Coco Pops reveals how incorrect they’re.
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“So as to add insult to harm, the brand new Coco Pops solely have one much less calorie per bowl than the unique. It’s not even much less fattening.”
Kellogg’s stated the recipe has extra “premium cocoa powder” and no synthetic sweeteners however “eradicating sugar doesn’t all the time impression calorie ranges”.
A spokesman added: “We’re assured folks will develop to find it irresistible.”
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