DANI Dyer and Jack Fincham’s split was awkwardly timed alongside the Love Island Christmas Reunion trailer.
They look every inch the happy couple in the 15-second ad which aired during last night’s I’m A Celebrity.
But the popular couple, who moved in together after the show, today announced they are parting ways and blamed their hectic schedules.
The pair exchanging presents and dancing with each other, gazing lovingly into one another’s eyes.
They are joined by co-stars in the festive TV spot ahead of the Love Island reunion show, which was filmed at the end of November.
The Chrimbo gathering could be awkward all round as there are only three surviving couples from this season.
Megan Barton Hanson and Wes Nelson, Kaz Crossley and Josh Denzel, and Adam Collard and Zara McDermott are the only pairs to still be together.
Earlier Dani released a statement on Instagram tonight, shortly after The Sun Online broke the story.
She wrote: “Jack and I have sadly decided to part ways. It’s been an incredible six months, and we will always have a place in our hearts for each other, but we’ve sadly come to the realisation that it’s not meant to be long term.
“We both plan to stay friends. I hope you’ll all understand. Love Dani x.”
A source exclusively told us how the demands of life after the villa made it difficult for the pair to go on.
Dani Dyer and Jack Fincham have split up – just four months after being crowned Love Island winners[/caption]
Dani released a statement on Instagram tonight[/caption]
Just last month Jack revealed the pair had been rowing while filming their reality TV show[/caption]
The insider said: “When they left the villa they really thought they would stay together forever, but reality soon set in and things started to get strained.
“They came out to a whirlwind of publicity and after a while, things started to get to them and the cracks appeared.
“They are both incredibly busy and they have decided to call time on their romance.”
Throughout their four month relationship, Jack and Dani insisted they would be together forever, despite reports of arguments behind the scenes.
The pair have been in demand ever since winning Love Island in July[/caption]
The former couple admitted they were feeling the strain from their life in the limelight[/caption]
Shortly after they moved in together in September, Dani hinted that domestic life wasn’t as blissful as Love Island fans might have hoped.
She told OK! Magazine: “Jack and I are only human and we’re not going to always agree on everything, but we love each other very much and always respect and support each other through everything.”
Dani even insisted she wanted to wed by the time she was 25, prompting Jack to joke he was working to a deadline.
The actress told the Standard: “I have just always wanted to get married at 25. It’s a lovely age, because then you can have children after. Have a few years and then have children.”
The pair hit it off from day one in the villa, but life in the outside world has proven hard to take[/caption]
The shock news comes at an almost identical stage of the relationship as the previous year’s winner’s Kem Cetinay and Amber Davies.
Kember lasted 132 days before going their separate ways on December 4 2017.
Just weeks ago The Sun exclusively revealed how Jack and Dani were feeling the strain following a series of rows.
The former couple have filmed their own reality show, and Jack admitted things were far from rosy behind the scenes.
He said: “Filming the show wasn’t easy. It was tough, it was intense – you’re on camera most days of the week all day long.
“We had bickers during filming just like any other couple. I got emotional with Dani doing it; I even had a couple of tear ups. But Dani and I got through it.”
It will detail her life before the show, while also filling fans in on everything that’s happened since she met Jack in the villa.
Announcing the news on social media, Dani shared a snap of herself proudly holding the finished product, titled What Would Dani Do?
Making no mention of the failed romance, Dani added her new book will be jam-packed with advice for fans who need it.
“A lot of you sent in situations and have been answered in my book. It is available to pre order, release date is 04/04/2019!!
“Can’t wait for you all to read. I’ve spoken about life before Love Island, life now.”
During her time on Love Island, Dani was praised for her level-headed attitude in the villa and was often the go-to girl when the other Islanders were having relationship woes.
The daughter of EastEnders’ Danny Dyer has been inundated with incredible job offers since winning the programme and recently secured her very own reality show.
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She’s also a regular on Capital FM’s Breakfast Show and has her own clothing range with popular online retailer In The Style.
Jack and Dani became early favourites fir the Love Island crown after hitting it off on day one.
They cruised to victory, with neither tempted by any other singletons for the eight-week duration of the show.
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