Nick Cummins may have done permanent damage to The Bachelor brand.
The TV franchise has been a fixture in Australia since 2013, but a top crisis manager has warned that the latest season may have shattered its reputation forever.
Nicole Reaney of Sydney’s InsideOut PR told The New Daily on Tuesday that Nick’s decision not to choose a winner and the subsequent release of his book has made audiences ‘cynical’.
How Nick Cummins destroyed The Bachelor franchise: A crisis manager has claimed the dating show’s reputation may be ‘damaged’ beyond repair following the disappointing finale
Nicole told the website: ‘The fact that he didn’t select anyone in itself was not what damaged reputation, it was the way it was handled – how women were ‘led on’ and the lack of upfront communication, given filming did end months ago’.
She further believes that many are now questioning Nick’s motivations for appearing on the program.
‘Some members of the public viewed his participation purely for profile boost, given the timing coincided with a book launch [The Honey Badger Guide To Life], and the brand advertising throughout the series,’ she stated.
‘Some members of the public viewed his participation purely for profile boost’: Nicole claims that some viewers may be questioning Nick’s motivations for appearing on the show
Meanwhile, The New Daily further claims that the casting of Ali Oetjen as the new Bachelorette may have also impacted the franchise’s public standing.
Ali has been publicly accused of cheating on her ex-boyfriend, Grant Kemp, and ratings for her first two episodes have been dismal.
The Network Ten show drew just 539,000 viewers on Thursday night in the five major cities, making it the lowest rated episode of The Bachelorette Australia in history.
Oh dear! The New Daily further claims that the casting of Ali Oetjen as the new Bachelorette may have also impacted the franchise’s public standing
However, Nicole believes there is a possibility that the franchise can recover.
‘All ingredients into next season needs to be considered, and perhaps further diligence and audience research may be necessary,’ she advised.
Meanwhile, Nick has been doing his own damage control in the wake of The Bachelor’s shock finale earlier this month.
Over the weekend, he appeared on The Sunday Project where he explained why he chose to dump both Brittany Hockley and Sophie Tieman.
Please explain! Over the weekend, Nick appeared on The Sunday Project where he explained why he chose to dump both Brittany Hockley and Sophie Tieman