MODEL and body positive activist Elly Mayday has died aged 30 after a long battle with ovarian cancer.
Elly, who was born Ashley Luther, passed away on Friday after spending years bravely showing off her scars and sharing her struggle with the disease.
Her heartbroken family announced the tragic news on her social media accounts.
“Ashley was a country girl at heart who had a passion for life that was undeniable,” they wrote.
“She dreamed of making an impact on people’s lives. She achieved this through the creation of Elly Mayday which allowed her to connect with all of you.
“Her constant support and love from her followers held a special place in her heart.
“You all inspired Ashley and we hope she did the same for you.”
The Canadian-born model adopted the name Elly as she fought her way through the industry as one of the first curvy models.
She was aged just 25 when she fell ill with severe lower back pain and started the biggest battle of her life.
At the time, doctors sent her away with painkillers and said that she needed to lose weight.
“The doctor told me to work my core,” Elly told PEOPLE in 2015.
“We’re undermined being younger, being women. I started to realize no one is going to help me unless I help myself.”
She pushed for a CT scan, so that medics could take a better look at the affected area.
This revealed an ovarian cyst, which turned out to be stage three ovarian cancer and is usually only found in post-menopausal women.
After a number of surgeries and months of chemotherapy, Elly looked to be on the road to recovery.
Elly saw modelling as an opportunity to help others who are battling ovarian cancer and show them that they are still beautiful.
“I figured that maybe I could help someone going through something similar, while continuing on with my own dreams,” she told the Regina Leader-Post in 2016.
“I mean, I was going through it either way, why not make it as positive as possible?”
She suffered a relapse in 2017 and continued to post about her experience.
In one of her final posts, Elly revealed how she was always looking for an opportunity to “help people”.
“When I was little, like 7 or 8 I remember sitting out on one of my fav oak trees in my farm.
“I envisioned talking and teaching massive stadiums full of people about what I had been through.
“Although I didn’t know what ‘it’ would be, in a way I’ve always been looking for that opportunity to help people.
“My choice to be public and try and share my strength was imminent. Helping is how I justify my time here is well spent.
MOST READ IN FABULOUS
FOUR'S A CROWD
Channel 4 viewers wrongly slam NHS over IVF for 'homeless alcoholic' couple who have quadruplets
Prostitute who earns £2,000 a week reveals the average penis size … and how much she enjoys work
This is the age when your sex drive will be at its most rampant (and girls, it might surprise you)
TAKE A GOOD GANDER
Only one in eight people can spot the fox hiding among the geese in this tricky optical illusion
Nippy New Year!
Titillating photos show Page 3 models ringing in the New Year with strategically-placed tinsel and champagne
Trinny Woodall claims she 'can't move her face' after miraculous £10 firming face mask from Korea
“I’m lucky I have been able to combine it with the fun career of modelling, cause that’s also very me (hah no surprise).
“I appreciate everyone who lets me know I’ve made a difference, with my advice, my sharing, my photos and just my general approach to a real tough situation.
“Makes that girl on the oak tree feel pretty complete.”