Marriage is an institution steeped in tradition, from the throwing of the bouquet to the silver sixpence slipped into a shoe.
But young couples are increasingly forgoing time-honoured customs in favour of Instagram-friendly weddings that take inspiration from America, a new report has found.
Brides and grooms are now likely to take inspiration from the US by hosting multiple events before the big day, including an engagement party and rehearsal dinner, and removing page boys and flowers girls from the wedding party.
Nearly half of modern brides and grooms admitted they felt under pressure to have a wedding that was perfectly-styled for social media.
And 30 per cent revealed they paid out thousands of pounds more to achieve the perfect look for pictures to post on Instagram.
British couples are turning away from time-honoured traditions and opting for American customs, like throwing lavish pre-wedding parties (stock image)
The average cost of a wedding is higher than ever before, at an eye-watering £31,974, up 54 per cent from 2014, but newlyweds are choosing to ditch old traditions.
Less than half of brides now toss the bouquet, while only 15 per cent follow the silver sixpence tradition.
Six in ten weddings do not have page boys, and 52 per cent do not feature flower girls.
Instead, couples are copying extravagant American pre-wedding traditions such as lavish engagement parties at an average cost of £875.
This is in addition to a rehearsal dinner, where families gather the night before the wedding to practice the run-through of the reception.
New wedding traditions
Mini moon and honeymoon
Ditched wedding traditions
Pageboys and flower girls
Tossing the bouquet
Carrying a lucky horsehoe
More than 2,800 couples were surveyed for the 14th annual report produced by wedding company Hitched.
Wedding dresses remain as pricey as ever, with brides spending an average of £1,313.
The single biggest wedding expenditure is still the venue hire, costing an average of £5,406.
The honeymoon is the next most expensive feature, with couples spending £4,645 – and frequently delaying their time away to save up for extravagant trips to far-flung countries.
The most popular destination is now the Maldives, followed by Italy, America, Bali and then Mexico.
Other top honeymoons included the Caribbean, Mauritius, Thailand, Hawaii and Greece.
The average age of couples tying the knot is 32 for women and 34 for men, who invited an average of 82 guests to the ceremony and 103 to the evening do.
British brides are spending more on pre-wedding parties, including hen dos, which now cost on average £472
The length of engagement was on average 20 months, with 8 per cent of couples spending longer than three years planning their big day.
More couples are opting for extravagant hen and stag parties, whose average cost has risen by more than £100 year-on-year to £472 and £552 respectively.
Sarah Allard, editor of Hitched, said: ‘With Instagram becoming an increasing part of our day to day lives, it’s no surprise that we’re seeing our wedding planning couples – many of them millennials who have grown up with social media – looking to the platform to help inspire their day.
‘The wedding is no longer just about one event and there’s a growing desire to prolong the wedding celebrations; couple this with Instagram and Pinterest bringing access to trends from across the Pond and it’s clear to see why couples are choosing to spend more on engagement parties, hen and stag-dos than ever before despite worries around the impact of Brexit.’