Meghan and Harry’s baby is yet to be born but already experts predict it will have a huge impact on Britain’s shopping habits.
The Kate and Meghan effect is already firmly in place with shoppers dashing out to get their hands on the Duchesses latest wears, the new addition to the royal family is expected to have a similar impact.
Professor Joshua Bamfield, director of the Centre for Retail Research, told Hello! that the baby could bring a huge boost to the UK economy.
Bamfield predicts that sales in children’s clothing and products will increase by £1.125bn over a two-year period.
Meghan and Harry’s baby is predicted to bring a £1.25billion boost to the UK economy when it arrives in the spring. Pictured: Meghan in Morocco on Sunday
Speaking to Hello! he said: ‘Meghan is known to have a keen sense of style and she will want to follow a distinctive line in baby products, shawls, baskets, infant clothes and even what toys are being used by her child.’
‘As the child gets older, what he or she wears will be adopted by many other parents, photographed thousands of times and shared with others across the world.’
In a report from Brand Finance last year it was revealed that the country’s economy as a whole is boosted by £1.76bn by the royals every year so the royal baby boost should have a considerable impact.
Meghan previously told fans she is due to give birth to her firstborn with Prince Harry between late April and the beginning of May.
Professor Joshua Bamfield says that parents are likely to emulate the look of the Duke and Duchess of Sussex’s first child. Pictured: The royal couple in Morocco on Sunday
Bamfield said that Meghan is likely to opt for ‘distinctive’ brands that can be easily copied by royal fans. Pictured: The parents-to-be in Morocco on Monday
Fans have speculated as to whether the Duke and Duchess might be expecting a girl after footage of Meghan’s $500,000 baby shower at the Mark Hotel in New York emerged.
It showcased the ‘dessert buffet’ on offer to guests which was designed by illustrator Darcy Miller, and featured four macaron towers from Laduree, which cost a total of $460.
Almost everything on display was pink which has seen royal fans guess that Meghan might be expecting a daughter.
However, Meghan has said the gender of her first child’s gender is going to be a surprise.
Earlier this month, the Duchess of Sussex was captured talking to a guest about her unborn child at the Endeavor Awards.
‘We don’t know,’ she says in the clip shared by the royal fan Instagram account @harry_meghan_updates. ‘Yes, we decided to keep it a secret, and then that way… it’s one of those things, like, no matter what it is, it’s still going to be a surprise.’
Royal commentator Victoria Arbiter recently stated that it is ‘royal philosophy’ to keep the baby’s gender a secret until the day of the birth.
‘There’s a belief that there are so few surprises left in life why not save the biggest one for the moment a child is born,’ she told Honey.nine.com. ‘This is not just a royal philosophy, many parents across the UK choose not to find out.’