A government agency, the Norwegian Board of consumers, noted in his report that the adjustments proposed by the two american giants are in breach of the new european regulation on the protection of personal data (RGPD), even after its entry into force on 25 may. “These companies manipulate us so that we can share information about ourselves,” said the director of the digital services of the Board, Finn-up international labour, in a press release. “It is in contradiction with the expectations of consumers and the intent of the new regulations,” stresses the study whose data were collected between mid-April and early June, a few weeks after the entry into force of the RGPD.
Fines of up to € 20 million
The operating information of tens of millions of users of Facebook by the company Cambridge Analytica, involved in the presidential campaign of Donald Trump, has convinced many users of the merits of the new regulation, the effects of which are felt at the global level. It should enable us to better protect Europeans ‘ personal data in the digital age. It strengthens the rights of internet users and establishes clear obligations for the companies in the data processing.
In particular, it provides for fines of up to € 20 million or 4% of the turnover for the enterprises taken in a fault.