A blaze broke out at Guy Ritchie’s Camden pub on Wednesday.
Around 70 firefighters and 10 fire engines attended the Lore of the Land pub in Conway Street, Fitzrovia at 12.15pm, where the fire is said to have started in an extraction system from the first floor to the roof vent.
London Fire Brigade station commander Jason Fisby said: ‘Access to the seat of the fire is challenging and very labour intensive.
‘The number of fire engines at the scene is a reflection of the need for a high turn over of firefighters wearing breathing apparatus. Firefighters are carrying out salvage work and trying to prevent water damage on the floors below.’
A blaze broke out at Guy Ritchie’s Camden pub on Wednesday (pictured)
No injuries have been reported since the blaze broke out. MailOnline has contacted representatives for Guy and London Fire Brigade for comment.
The Lore Of The Land secretly opened its doors in 2019, marking Guy’s return to pub ownership for the first time since he and Madonna owned the Punch Bowl in Mayfair.
The swanky menu features venison, which is brought in from Guy’s Wiltshire estate, Ashcombe, where Cecil Beaton lived.
Beer served is from his Gritchie Brewing Company alongside bar snacks including Jerusalem artichoke pate with crispy chicken skin and a seed cracker.
When the pub opened, it was revealed that Guy took incredible care to make sure that every plate, glass and picture in the pub was handpicked by him.
The Lore Of The Land pub opened in 2019 and is one of many of the director’s hospitality ventures (pictured in 2016)
Firefighters descended on the blaze that raged on Wednesday afternoon (pictured)
MailOnline has contacted representatives for Guy for comment.
The blaze comes after Guy’s £10m home was targeted by burglars in December – in an echo of one of his crime films. Raiders rifled through rooms in the director’s Georgian house in London but left empty-handed as police rushed to the scene.
It is not known if Madonna’s ex-husband – whose films include Lock, Stock and Two Smoking Barrels and Snatch – was home at the time of the raid.
The burglars were ‘seen by an occupant,’ said a source, adding: ‘Shortly afterwards the police turned up and the suspects legged it up the street and got away.’
The top floor fire was tackled by over 70 firefighters
Guy shares the eight-bedroom home in Fitzrovia with wife Jacqui Ainsley, 39. They split their time between the London home and their 18th-century estate in Wiltshire which was given to him as part of his divorce with Madonna in 2008.
A burglar broke into the country mansion in 2010. A neighbour said at the time: ‘This is shocking and always a worry when you hear of an incident like that…
‘We all hire private security companies to protect us. I pay £3,700 a month. That’s for private security to do walks at night and keep an eye out. They monitor the area.’
Beer served is from his Gritchie Brewing Company alongside bar snacks including Jerusalem artichoke pate with crispy chicken skin and a seed cracker
Guy shares his eight-bedroom home in Fitzrovia with wife Jacqui Ainsley, 39
The neighbour told The Sun: ‘We believe organised criminals operate in the area and target these homes. It’s a very nice area. We know we’re going to be a target. I hope the police can find the people responsible. We need to feel safe.’
A Metropolitan Police spokesman said: ‘Detectives are investigating following a report of a burglary at a residential address in Fitzrovia.
‘It is not believed anything was taken.’
Ritchie and his wife split their time between the London home (pictured) and their 18th-century estate in Wiltshire which was given to him as part of his divorce settlement with Madonna in 2008