Piers Morgan dressed in just Union Flag pants was beamed onto Parliament last night as a tongue-in-cheek campaign to make him the next Prime Minister gathered pace.
The Good Morning Britain host, 55, was seen looking cheekily back at the camera in the patriotic briefs.
Piers’ image created an eyecatching display on the side of the House of Commons.
It comes after he won millions of admirers holding Government ministers to account during the coronavirus pandemic.
Piers’ image created an eye-catching display on Parliament as part of Daily Star stunt
Gail Porter projected onto Parliament to launch FHM magazine’s 100 Sexiest Women in 1999
The attention-grabbing photo was dreamed up by the Daily Star who started the campaign PMforPM after asking if Piers would be a better Prime Minister than Boris Johnson.
It has been something the veteran journalist and presenter has warmed to himself.
He admitted last week: “It was a bit weird to wake up and see a headline that said `PM for PM’ – but if it’s time for me to serve my people, then it’s time.
“If Donald Trump can become President of the United States…As somebody who won his Apprentice show in America, I’m ready to step up.”
Beaming Piers, who is a MailOnline columnist, onto Parliament was a homage to a stunt carried out by FHM in the nineties.
Model Gail Porter was shone onto the famous building by the magazine to promote their 100 sexiest women list.
Official advertising image to launch Burger King’s new Flame fragrance featuring Piers Morgan
A projection on the Houses of Parliament saying ‘please turn out the lights’ in December 2019
She later said she had no idea it was going happen, adding to Birmingham Live last year: ‘The first thing I heard about it was on the news the next morning – there was my bottom on the Houses of Parliament.
‘They had projected the image as a publicity stunt for FHM’s 100 sexiest women but I knew nothing about what they were planning.
‘Then the negative comments started and I go really depressed, so depressed I didn’t want to leave the house.’
Piers is no stranger to appearing in less clothes for a good cause.
In 2009 he signed up to be the face – and body – of a new advertising campaign to launch a meat-scented cologne by Burger King.
He appeared in a bling Burger King gold chain in front of a roaring fire with a rug covering his modesty.
Other messages and slogans have also been shone onto Parliament in recent years.
In 2019 green protesters urged MPs inside to turn out the lights.