A celebrity-backed maternity label gushed over the Duchess of Sussex after the royal stepped out in one of its designs yesterday.
Pregnant Meghan, 37, donned a $218 (£170) knit dress by US brand Hatch as she attended her first official engagement of the year in London yesterday.
The company, founded by former Wall Street worker Ariane Goldman, already counts Jessica Alba, Natalie Portman and model Lily Aldrige among its fans, but it is clear the Duchess’ support is particularly special.
Blooming: Pregnant Meghan, 37, donned a $218 (£170) knit dress by US brand Hatch as she attended her first official engagement of the year in London yesterday, pictured
Delighted: The celebrity-backed maternity label gushed over the Duchess of Sussex’s outing in an Instagram post, hailing it the ‘best day ever’
‘When Meghan Markle steps out in The Eliza Dress, it’s the best day ever!,’ the label posted on Instagram, moments after the royal’s outing on Thursday.
It was shared alongside four separate images of Meghan in the pared back garment.
The mother-to-be, who is expecting her first child with Prince Harry this spring, paired the dress with a £2,600 coat from Oscar de la Renta and £1,600 Victoria Beckham handbag as she paid a visit to the headquarters of Smart Works, a women’s charity of which she was announced as patron today.
It marks just the second time Meghan has worn a maternity-specific label during her pregnancy, following an outing in an ASOS Maternity dress in Australia in October last year.
A-list fan: Jessica Alba, pictured, wore a black, white and nude patterned maxi dress from Hatch while out in Los Angeles while pregnant with son Hayes, now one, in October 2017
Classic cuts: Mother-of-two Natalie Portman sported the Hatch Slouch dress for an interview in Los Angeles while pregnant with daughter Amalia in November 2016
More is more! Victoria Secret Angel Lily Aldridge, 33, who is expecting her second child, owns several Hatch pieces, including the Velvet Ricky Slip Dress, as seen in a recent Instagram snap
Now it appears Meghan is following the lead of other high profile mothers and mothers-to-be by choosing Hatch to dress her baby bump.
The brand offers women clothing to wear before, during and after pregnancy with founder Ariane – a mother-of-two herself – aiming to make getting dressed feel ‘simple and fun’.
Victoria Secret Angel Lily Aldridge, 33, who is expecting her second child, is so impressed with the designs that she double-ordered every version of the label’s overalls.
Ready for business: Pregnant Meghan, 37, opted for a £2,600 coat by Oscar de la Renta and a simple black dress from maternity label Hatch for the visit to the headquarters of women’s charity Smart Works in London this morning, pictured with Smart Works CEO Kate Stephens
On-trend: Meghan accessorised the outfit with a pair of pumps from Gianvito Rossi featuring on-trend PVC panels along the side and a fashionable mini black leather handbag
Versatile: The $218 maternity dress is still available to buy through the Hatch website
New mother Kate Hudson, who welcomed daughter Rani in October last year, is among the A-listers who swear by the Hatch Mama Belly Mask – worn on a baby bump – while Khloe Kardashian featured the Hatch Mama Baby Oil on her Instagram.
However Ariane appeared to be holding out hope that she might one day see the Duchess of Sussex in her designs.
Speaking to The Hollywood Reporter last year, the founder jokingly asked: ‘Do you know anyone who knows Meghan Markle?’
Hatch opened its first brick-and-mortar store in New York in 2017 and a second branch in Santa Monica, California, last year.
Birthday surprise! Founder Ariane Goldman, who set up the business in 2011, was thrilled to discover Meghan had worn one of her designs – on the same day she celebrated her birthday
Exposure: The brand shared a number of posts of the coverage Meghan’s appearance received