Latest SlideNext Slide  Controversy is a way that businesses create buzz about themselves. In fast food world where competition is particularly hard, chains sometimes become stunts to attract the attention of customers – and their wallets. The latest high-profile case is IHOP’s fake name change earlier this summer, the chain pretends to re-tag IHOb to launch its new burger menu.
The end of Jack in Box TV commercial shows the hashtag #JACKSBOWLS in bold.
“It” We will alienate some customers, but again we talk about it, so it can bring Jack in the Box to the top of people’s awareness, “said Deb Gabor, CEO of Austin-based Sol Marketing. possibly having a positive effect “on sale.
In socia l media, reactions to Jack in the Box ad were mixed.
Many on Twitter said the ad was fun and not offensive.
Someone felt that the ad was inappropriate.
Others were more neutral.
Jack in the box was $ 85.50, down 23 cents or 0.27% early in the afternoon on Wednesday.
The San Diego-based chain has more than 2 200 restaurants in 21 states and Guam.
Flippy is currently serving over 1,000 burgers a day at a Los Angeles burger restaurant but doing a big move soon.
Follow US TODAY reporter Zlati Meyer on Twitter: @ZlatiMeyer
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