Jamie and Rebekah Vardy have failed in an attempt to trademark the phrase ‘chat s***, get banged’, after rapper Stormzy said it in a new song with Ed Sheeran.
The phrase was used by footballer Jamie, 32, in a Facebook post in 2011 and is frequently quoted by fans on social media.
The Vardy’s bid to trademark the phrase would have seen them get paid every time it was used in popular culture – including in the new Ed Sheeran-Stormzy collaboration.
However, the Intellectual Property Office denied their bid to protect its use in music because it contains an expletive.
Despite this, Jamie and Rebekah will still be allowed to use it on T-shirts and other merchandise.
Jamie and Rebekah Vardy tried to get the phrase ‘Chat s***, get banged’ trademarked but were denied
The footballer first used the phrase in a Facebook post in 2011 – it resurfaced during
A source told the Sun: ‘Jamie and Becky initially joked they should trademark the phrase after it became a huge thing online when his old posts began to reappear.
‘Then when they looked into it, it actually made a lot of business sense.
‘Sadly the IPO would not allow them to protect its use in songs or popular culture because it has a swear word in it. But they OK’d it for use on T-shirts and the like.’
Jamie first used the phrase when replying to abusive fans in a Facebook post in 2011 when he was at then-Conference side Fleetwood Town.
However, his post resurfaced during Leicester City’s miracle Premier League-winning season in 2015-16.
He broke the Premier League record for scoring in consecutive games and delighted fans shared the phrase alongside hilarious photos of the record-breaking striker.
On Take Me Back To London, Ed Sheeran’s song with Stormzy on his new album, the rapper uses the phrase
It helped him earn a cult following among football fans and is now frequently quoted on social media.
On Take Me Back To London, Ed Sheeran’s song with Stormzy on his new album, the rapper uses the phrase.
He says: ‘Moves that ain’t ever been planned. No goons that were never in gangs. Where I’m from chat s***, get banged.’