Millennials are murdering Mayonnaise, sparking a spicy debate over ‘identity condiments’

The future of Mayonnaise is looking dark indeed, according to an article in Philly Magazine. Sales of the creamy, eggy condiment have recently dropped seven percent, which is apparently a steep enough decline to draw a red strike through “Mayonnaise” on the Millennial hit list. (There’s an official Millennial hit list and each one of us has a copy. It’s true. I can’t reveal what’s next to all you old heads, but I will say you should stock up on paper napkins and sex while you can).

Of course, the spicy claim caused debate to spread across the web like a dollop of Hellman’s on a slice of rye. Is Mayo really endangered? Isn’t aioli just mayo with a little garlic? What the flying fuck are “identity condiments”?

And while Mayo in its traditional form may or may not be close to death, the condiment is on the rise in other ways. Like ice cream. Seriously. But if it is on the way out…

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