Millionaire businessman demolishes his £6mil seaside mansion to build nine luxury flats

A millionaire businessman has demolished his £6million seaside mansion with an indoor pool, gym and cinema to build nine luxury flats costing up to £2.8million overlooking Sandbanks. 

Ashley Faull, 54, flattened the 20-year-old luxury house for the apartments, which will be priced between £1.495million to £2.8million, to meet the increasing demand for housing. 

The former four-storey and 19-room home sits on a half-an-acre plot that backs onto Poole Harbour and overlooks the exclusive peninsula in Dorset.

Currently, there is a drastic shortage of houses coming onto the market in the affluent area and the lack of supply is driving prices up by £100,000 a month.

The former four-storey and 19-room home pictured before its demolition
The 20-year-old luxury house seen being flattened to build nine new flats
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The former four-storey and 19-room home pictured before its demolition (left) and during (right). Ashley Faull, 54, flattened the 20-year-old luxury house to build nine new flats

CGI plans for the new apartment block which is being built on the edge of Poole Harbour. Currently, there is a drastic shortage of houses coming onto the market in the affluent area and the lack of supply is driving prices up by £100,000 a month

CGI plans for the new apartment block which is being built on the edge of Poole Harbour. Currently, there is a drastic shortage of houses coming onto the market in the affluent area and the lack of supply is driving prices up by £100,000 a month

CGI plans for the new apartment block which is being built on the edge of Poole Harbour. Currently, there is a drastic shortage of houses coming onto the market in the affluent area and the lack of supply is driving prices up by £100,000 a month

An aerial view showing CGI plans for the new apartment block (circled). The former home sits on a half-an-acre plot that backs onto Poole Harbour and overlooks exclusive Sandbanks in Dorset

An aerial view showing CGI plans for the new apartment block (circled). The former home sits on a half-an-acre plot that backs onto Poole Harbour and overlooks exclusive Sandbanks in Dorset

An aerial view showing CGI plans for the new apartment block (circled). The former home sits on a half-an-acre plot that backs onto Poole Harbour and overlooks exclusive Sandbanks in Dorset

The development site at Dorset Lake Avenue in Poole, which opens onto Poole Harbour, pictured in an aerial view after the former mansion was demolished

The development site at Dorset Lake Avenue in Poole, which opens onto Poole Harbour, pictured in an aerial view after the former mansion was demolished

The development site at Dorset Lake Avenue in Poole, which opens onto Poole Harbour, pictured in an aerial view after the former mansion was demolished

Mr Faull (pictured above), an ex-ITV executive, said: 'Even though the house we had was only built in 2001 we decided to demolish it as we wanted to create more first homes or sea front homes for people'

Mr Faull (pictured above), an ex-ITV executive, said: 'Even though the house we had was only built in 2001 we decided to demolish it as we wanted to create more first homes or sea front homes for people'

Mr Faull (pictured above), an ex-ITV executive, said: ‘Even though the house we had was only built in 2001 we decided to demolish it as we wanted to create more first homes or sea front homes for people’

As a result substantial houses built relatively recently are being demolished to make way for either two or three homes one same plot to blocks of flats.

Mr Faull and his family had lived in the harbourside home for 12 years before it was knocked down.

He said: ‘Even though the house we had was only built in 2001 we decided to demolish it as we wanted to create more first homes or sea front homes for people.

‘It is quite brave to demolish the house as it was worth over £6million before we demolished it and obviously a worthless pile of rubble once demolished.

‘We lived on that land for about twelve years in a large house and loved it, we particularly loved the access to the water.

‘We think the Evening Hill area is better than Sandbanks because there is less traffic and has better views. It is the most magnificent and magical spot.’

As well as a pool, gym and cinema, the now demolished house had four bedrooms, four reception rooms, a bar, a dressing room and a garage.

In its place, Mr Faull, a former ITV executive, is building nine flats that will each have three bedrooms and views of Poole Harbour from the main living space and principal bedroom.

The indoor pool in the £6million mansion which has now been demolished. As well as a pool, gym and cinema, the now demolished house had four bedrooms, four reception rooms, a bar, a dressing room and a garage

The indoor pool in the £6million mansion which has now been demolished. As well as a pool, gym and cinema, the now demolished house had four bedrooms, four reception rooms, a bar, a dressing room and a garage

The indoor pool in the £6million mansion which has now been demolished. As well as a pool, gym and cinema, the now demolished house had four bedrooms, four reception rooms, a bar, a dressing room and a garage

The master bedroom in the former home, overlooking the sea. Substantial houses built relatively recently are being demolished to make way for either two or three homes one same plot to blocks of flats

The master bedroom in the former home, overlooking the sea. Substantial houses built relatively recently are being demolished to make way for either two or three homes one same plot to blocks of flats

The master bedroom in the former home, overlooking the sea. Substantial houses built relatively recently are being demolished to make way for either two or three homes one same plot to blocks of flats

The cinema in the mansion which has now been demolished. Mr Faull said: 'Even though the house we had was only built in 2001 we decided to demolish it as we wanted to create more first homes or sea front homes for people'

The cinema in the mansion which has now been demolished. Mr Faull said: 'Even though the house we had was only built in 2001 we decided to demolish it as we wanted to create more first homes or sea front homes for people'

The cinema in the mansion which has now been demolished. Mr Faull said: ‘Even though the house we had was only built in 2001 we decided to demolish it as we wanted to create more first homes or sea front homes for people’

The games room, which previously featured a pool table and gym equipment, in the property. Mr Faull and his family had lived in harbourside home for 12 years before it was knocked down

The games room, which previously featured a pool table and gym equipment, in the property. Mr Faull and his family had lived in harbourside home for 12 years before it was knocked down

The games room, which previously featured a pool table and gym equipment, in the property. Mr Faull and his family had lived in harbourside home for 12 years before it was knocked down

A view of the garden from the seaside mansion which has now been flattened to make way for nine new flats, which will be priced between £1.495million to £2.8million

A view of the garden from the seaside mansion which has now been flattened to make way for nine new flats, which will be priced between £1.495million to £2.8million

A view of the garden from the seaside mansion which has now been flattened to make way for nine new flats, which will be priced between £1.495million to £2.8million

A sitting area in the former mansion, which has stunning views of Poole Harbour. Mr Faull and his family now live in another luxury house on Sandbanks that they built for themselves

A sitting area in the former mansion, which has stunning views of Poole Harbour. Mr Faull and his family now live in another luxury house on Sandbanks that they built for themselves

A sitting area in the former mansion, which has stunning views of Poole Harbour. Mr Faull and his family now live in another luxury house on Sandbanks that they built for themselves

The garden terrace of the home which has now been demolished. Mr Faull added: 'We lived on that land for about twelve years in a large house and loved it, we particularly loved the access to the water'

The garden terrace of the home which has now been demolished. Mr Faull added: 'We lived on that land for about twelve years in a large house and loved it, we particularly loved the access to the water'

The garden terrace of the home which has now been demolished. Mr Faull added: ‘We lived on that land for about twelve years in a large house and loved it, we particularly loved the access to the water’

The exterior of the former property. Previously, the businessman built another seafront home on the same plot and made it a condition of the sale that he would hold an informal interview with the new owners before they could buy it

The exterior of the former property. Previously, the businessman built another seafront home on the same plot and made it a condition of the sale that he would hold an informal interview with the new owners before they could buy it

The exterior of the former property. Previously, the businessman built another seafront home on the same plot and made it a condition of the sale that he would hold an informal interview with the new owners before they could buy it

The apartment building will have a large communal gym, sauna, outdoor hot tub, games room, summer house, boat store and paddle boards and kayaks for residents.

They will also have access to an amphibious rib that can go from land to sea which would allow them to travel easily to Poole Harbour’s various waterside restaurants and bars.

But his plans for the new apartments received several letters of objections from local residents due to concerns of overdevelopment in the desirable area.

Gerald Rigler, head of a planning at local history group The Society for Poole, said: ‘It is over development which is a problem across the local area.

‘It was a house and it is now becoming a block of flats that is not really the character of the area.

‘What I have a problem with is introducing more households in a situation where we don not have the infrastructure in the area.’ 

CGI plans show the stunning views from the penthouse flat of the new apartment block. The nine flats will each have three bedrooms and views of Poole Harbour from the main living space and principal bedroom

CGI plans show the stunning views from the penthouse flat of the new apartment block. The nine flats will each have three bedrooms and views of Poole Harbour from the main living space and principal bedroom

CGI plans show the stunning views from the penthouse flat of the new apartment block. The nine flats will each have three bedrooms and views of Poole Harbour from the main living space and principal bedroom

Gym equipment and a sauna seen in CGI plans for the new apartment block being built on the edge of Poole Harbour. It will also have an outdoor hot tub, games room, summer house, boat store and paddle boards and kayaks for residents

Gym equipment and a sauna seen in CGI plans for the new apartment block being built on the edge of Poole Harbour. It will also have an outdoor hot tub, games room, summer house, boat store and paddle boards and kayaks for residents

Gym equipment and a sauna seen in CGI plans for the new apartment block being built on the edge of Poole Harbour. It will also have an outdoor hot tub, games room, summer house, boat store and paddle boards and kayaks for residents

The exterior of the new apartment block, called 'The Harbour', seen in CGI plans. Mr Faull's plans for the new apartments received several letters of objections from local residents due to concerns of overdevelopment in the desirable area

The exterior of the new apartment block, called 'The Harbour', seen in CGI plans. Mr Faull's plans for the new apartments received several letters of objections from local residents due to concerns of overdevelopment in the desirable area

The exterior of the new apartment block, called ‘The Harbour’, seen in CGI plans. Mr Faull’s plans for the new apartments received several letters of objections from local residents due to concerns of overdevelopment in the desirable area

CGI plans show the exterior of the new apartment block. Residents will have access to an amphibious rib that can go from land to sea which would allow them to travel easily to Poole Harbour's various waterside restaurants and bars

CGI plans show the exterior of the new apartment block. Residents will have access to an amphibious rib that can go from land to sea which would allow them to travel easily to Poole Harbour's various waterside restaurants and bars

CGI plans show the exterior of the new apartment block. Residents will have access to an amphibious rib that can go from land to sea which would allow them to travel easily to Poole Harbour’s various waterside restaurants and bars

Site plans for the apartment block being built on the edge of Poole Harbour. Gerald Rigler, head of a planning at local history group The Society for Poole, said concerns from residents were 'over development which is a problem across the local area'

Site plans for the apartment block being built on the edge of Poole Harbour. Gerald Rigler, head of a planning at local history group The Society for Poole, said concerns from residents were 'over development which is a problem across the local area'

Site plans for the apartment block being built on the edge of Poole Harbour. Gerald Rigler, head of a planning at local history group The Society for Poole, said concerns from residents were ‘over development which is a problem across the local area’

Floor plans for the penthouse apartment of the new block. Sandbanks homeowners include former football managers Harry Redknapp and Graeme Souness, computer magnate Sir Peter Ogden and celebrity interior designer Celia Sawyer

Floor plans for the penthouse apartment of the new block. Sandbanks homeowners include former football managers Harry Redknapp and Graeme Souness, computer magnate Sir Peter Ogden and celebrity interior designer Celia Sawyer

Floor plans for the penthouse apartment of the new block. Sandbanks homeowners include former football managers Harry Redknapp and Graeme Souness, computer magnate Sir Peter Ogden and celebrity interior designer Celia Sawyer

A local estate agent explained that there is a shortage of luxury flats – like the ones Mr Faull is building – in the area.

Tom Doyle, of Sandbanks estate agents Lloyds Property Group, said: ‘The Sandbanks property market can be a crazy world. It’s because more often than not, plots with development potential are worth more than the houses on them.

‘The local property market is extremely buoyant at the moment. We are finding properties are selling for well over their list price and gazumping is rife.

‘It’s a simple case of supply and demand and there is little around. There is an acute shortage of luxury flats especially on the water.

‘Although you can’t tell what’s going to happen in 18 months’ time when these flats will be ready, I can’t see the Sandbanks market ever going down and that is why people are prepared to take the risk and knock down a nice, luxury home and put up flats.’

Mr Faull and his family now live in another luxury house on Sandbanks that they built for themselves.

Previously, the businessman built another seafront home on the same plot and made it a condition of the sale that he would hold an informal interview with the new owners before they could buy it. 

He and his wife Heather wanted to make sure the couple would get along with their neighbours.

Sandbanks homeowners include former football managers Harry Redknapp and Graeme Souness, computer magnate Sir Peter Ogden and celebrity interior designer Celia Sawyer. 

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