SUPERMARKET guilt lanes and buy-one-get-one-free offers will be banned in a “nanny state” crackdown on junk food.
Ministers want to slash consumption of unhealthy snacks in a bid to curb childhood obesity.
The new rules aim to curb pester power[/caption]
One in three kids leaves primary school too fat, putting them at increased risk of heart disease, type 2 diabetes and cancer.
Research shows more than eight in ten parents are nagged to buy treats in guilt lanes placed close to checkouts.
Ministers are consulting on proposals that will abolish the positioning of sweets near tills.
Stores will also be told to stop multi-buys on items high in fat and sugar. Yet critics warned the plans will raise the price of the family shop.
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Christopher Snowdon, from the Institute of Economic Affairs, said: “The nanny state now wants to use the law to tell shops where to place their products and how much to charge for them. This is a gross intrusion from a meddling government.”
Six major chains already limit junk food at checkouts.
Experts said removing the temptation makes it easier for parents to resist “pester power”.
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