Nick Knowles is understood to be facing the axe from DIY SOS after 22-years as host of the long-running sow, over a behind the scenes row about a cereal advert.
The TV presenter, 58, plays a jobbing builder in a new Shreddies commercial, which is said to breach strict BBC advertising rules.
Off with his Shred-(ides): Nick Knowles is reportedly facing the axe from DIY SOS over a behind the scenes row about a cereal advert
A source said: ‘Nick is in absolute torment about the whole situation because he loves the Beeb.
‘But they have very strict guidelines when it comes to their talent and advertising and he has already broken them by filming the ads. But Shreddies don’t want to pull the campaign.
‘While Nick is technically a free agent, he appears to have used his connection to DIY SOS in the advert which is totally out of order in the eyes of the BBC.’
The source added that Nick has been handed an ultimatum and his future on DIY SOS may already be out of his hands.
Rules: The TV presenter, 58, plays a builder in a Shreddies commercial which is said to breach BBC advertising rules (pictured on DIY SOS)
In a joint statement from the BBC and Nick told MailOnline: ‘Both the BBC and Nick are keen to resolve this matter and are working together to seek a solution’.
Nick has hosted DIY SOS since 1999 with each episode seeing a team of builders and volunteers transform a person’s home who was nominated by their friends and family.
In the Shreddies ad, Nick plays a builder who pours a bowl of the cereal into his hat, while calling himself ‘Nick get it done Knowles’.
Meeting: According to The Sun, Nick was told by corporation bosses in a Zoom meeting last month he would have to get the ad pulled or quit DIY SOS
A source said: ‘They have very strict guidelines when it comes to their talent and advertising and he has already broken them by filming the ads. But Shreddies don’t want to pull the campaign’
It comes after Nick previously insisted he has ‘absolutely no intention’ of leaving DIY SOS after joining rival broadcaster Channel 5 to present two new shows.
The show’s long-term future appeared to be in doubt after the star revealed he would be taking part in upcoming programmes Your Life On Your Lawn and Home Improvements.
But the presenter – who is not exclusively contracted to the BBC – has since confirmed he will definitely return, as and when a new series is commissioned.
He told MailOnline: ‘DIY SOS is the most important thing I do and it’s always meant more to me than just a show. To see people coming together representing the best of communities is more important now than ever.
Not happening: Nick previously insisted he has ‘absolutely no intention’ of leaving BBC hit DIY SOS after joining rival broadcaster Channel 5 to present two new shows
‘I have absolutely no intention of leaving DIY SOS – it’s not just a job for me, we are a family and it has my heart.’
The BBC has since confirmed there are no plans to scrap DIY SOS, while insisting Nick is not obliged to commit himself exclusively to BBC content.
A BBC spokesperson told MailOnline: ‘There is no question that DIY SOS will return to BBC One, and filming will resume as soon as we can ensure the safety of our contributors and volunteers on builds at this time.
‘Nick is not exclusive to the BBC and like many presenters, he is working across a range of services.’
The show first aired in 1999, changing its name to DIY SOS: The Big Build in 2010, and it has been a staple programme on BBC One since.
Uncertain: The hugely popular show’s future appeared to be in doubt after Nick revealed he would be taking part in upcoming programmes Your Life On Your Lawn and Home Improvements (Nick pictured with the DIY SOS team in 2008)