Instagram is popular with foodies who post pictures of their meals.
But now TV chef Nigella Lawson has launched her own dedicated food photography app.
FOODIM will offer filters and edit settings created specially to make food look its best.
TV chef Nigella Lawson, 59, has launched FOODIM, a food photography app to rival Instagram
The 59-year-old said apps such as Instagram ‘do food no favours’.
And she announced the launch of the app, which has been created in partnership with her long-term photographer, on her website and in a post on Instagram last night.
Since then, she’s gained over 2,600 followers on the app and liked over 3,000 photos.
But when users set up an account, settings mean they are automatically following her.
The app – which is free to download – promises to ‘optimise your camera specifically to take fabulous photos of food’.
And it could replace Instagram in social media users’ affections as it promises a ‘welcoming’ social network – whilst its rival has come under fierce criticism in recent months.
Users can set up a profile, post notes and recipes, and follow other users’ to discover new restaurants and dishes.
Photos from Nigella Lawson’s instagram. She said apps such as Instagram ‘do food no favours’
Dedicated foodies can edit their photos to add depth of field, contrast, colour temperature and more.
Currently the app is only available to iPhone users in the UK, New Zealand and Australia.
The chef said: ‘You don’t need me to tell you that nearly every photograph I take is of food.
‘But I’m not sure whether you have noticed that various pictures I’ve been posting on the website recently have had a stamp reading ‘FOODIM’ on them.
‘It has always been vexing to me that there is no dedicated food photography app, and so many of the filters and so on that are meant to applied on general photography apps do food no favours.
‘So, based on the principle that if something you want doesn’t exist, just go ahead and make it.
‘I’ve been working for some time with my longtime cameraman to develop a food photography app with a built-in filter designed to optimise food and a back-of-shot blur dependent on the angle of the phone (as well as a draw-to-blur feature) to give depth of field.’