SAM Faiers has become quite the business women since she first shot to fame in Towie nearly a decade ago.
Now the reality star, 28, is set to boost her ever-expanding bank balance with a brand new advertising campaign for nappies worth a six figure sum.
The Sun Online can exclusively reveal that the mum-of-two has agreed on a lucrative deal with leading diaper brand Pampers.
A source close to Sam told us: “Sam’s show the Mummy Diaries has been a huge hit, so it made sense for the brand to approach her.
“She’s signed a £250,000 deal with Pampers and it’s a long-term deal. They saw the ITVBe show and thought she’d be a perfect fit.
“She’s over the moon – and it means she’ll never be out of nappies!”
Sam is ideal to promote the brand after becoming a mentor to other mums following the success of her show The Mummy Diaries.
The ITVBe reality series follows the life of Sam as she embarks on motherhood with her baby son Paul and daughter Rosie.
It all started with The Baby Diaries, which first aired in February 2016 and detailed the reality star’s pregnancy as she prepped for the birth of her first child alongside her partner Paul Knightley.
Three series of The Mummy Diaries followed and showed Sam sharing her journey through motherhood – and a move to LA with her family.
The show is now into its fourth series and also heavily focuses on her sister Billie, 29, and her young family.
Sam is believed to be worth around £7million, so this new deal will help to keep her bank balance topped up.
Her fortune is largely due to her product endorsements and her reality shows.
More on the Mummy Diaries
Sam’s journey to fame and fortune started when she appeared in the very first episode of reality TV show The Only Way Is Essex.
She soon became a household name especially after her sister joined her on the show in the second series.
In March 2014, Sam announced she was leaving the show at the end of the eleventh series due to a lack of story lines, and to focus more on her personal life.
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