Shoppers have shared amazing before and after photos showing the effects of a sell-out hair care range.
London-based company Only Curls creates vegan products designed to encourage women to ditch straighteners and chemicals and embrace their natural hair.
Their travel mini set, which is priced at £30, proved so in demand that it sold out shortly after going on sale last year. The £16 conditioner is also currently out of stock.
The hair products do not contain sulfates, silicones, parabens, mineal oil or paraffin meaning they are gentle on fragile curls. Pictured is one customer after using Only Curls on her hair
Curly haired shoppers, pictured left before using the shampoo and right after, are loving a £16 product that does not contain chemicals and hydrates hair to make it come back to life
Indeed the products are now so popular that some customers claim they are rationing themselves to ensure they don’t run out.
Only Curls has four main products – a conditioner, cleanser, enhancing gel and hydrating creme – all priced at £16 each – as well as a range of accessories.
The hair products do not contain sulfates, silicones, parabens, mineal oil or paraffin, meaning they are gentle on fragile curls.
The brand explains: ‘All our styling products are packed with natural nourishing ingredients that penetrate and hydrate the hair, bringing curls back to life.’
Hundreds of customers, one woman’s pictured left before and right after using the products, have reviewed Only Curls and one happy hairdresser said they were the ‘best’ she’s ever used
One customer who had previously struggled with her curls, posted a side-by-side photo taken just months apart showing how a routine of using the product had transformed her hair
None of the cleansing or styling products are tested on animals either, and the people at Only Curls make sure the shampoos work on their own hair first.
The response from pleased shoppers has been overwhelming for the small start-up business, with many women saying the products are the best they’ve ever used.
One person, who stopped using straighteners five months ago, said: ‘I’m so glad I finally plucked up the courage to try Only Curls, I’m beyond impressed.
‘The smell is absolutely gorgeous, I was forcing people to sniff my hair. Then the products themselves have dazzled me.
Another customer used the brand’s curl enhancing gel to achieve her look, all of the products on offer are not tested on animals
A woman who had her hair cut at Beyond Curls, was able to add definition to her curls using Only Curls Creme and Gel
Products, pictured the £16 curl gel and creme, on the London-based company’s website are constantly going in and out of stock
‘The shampoo and conditioner have left my hair soft and nourished with fullness, that can be hard with my fine hair.’
A hairdresser also praised the products, saying they were the ‘best’ she had ever used.
She added: ‘I have been recommending all of the products to all my clients! Love how natural the products are and how they make my hair feel amazing even after a week.’