Shoppers have gone wild as Holly Willoughby’s second M&S collection hits stores – with her £55 tiger print dress already selling out.
The presenter, 37, has selected 25 pieces from the retailer’s winter collection as part of her ‘Winter Must-Haves’ range.
The edited collection includes a £59 checked dress, a £35 faux leather skirt, and a very on-trend camel coat priced at £69.
The biggest hit from the collection looks set to be the brown tiger print midi dress, which is already sold out in a number of sizes.
Shoppers have gone wild as Holly Willougby’s second M&S collection hits stores. Pictured, the presenter in a head-to-toe look from her edit including a £119 coat, £59 dress, £39.50 bag and £69 boots, in a promotional image released today
Holly’s £55 tiger print dress from the M&S collection (above) is already selling out, after it went on went on pre-sale exclusively via Instagram yesterday
Fans have quickly taken to social media to gush over the new range as it goes on sale today.
One wrote ‘Love the collection, something for everyone’, while another wrote ‘It’s so ridiculously good’.
The £69 camel coat and a £39.50 checked pencil skirt modelled by Holly were very popular with fans, with one commenting ‘This whole outfit is beautiful. Love the skirt.’
Another posted ‘love Holly’s outfit, while one added: ‘Wow! Fabulous’.
Holly has selected 25 pieces from the retailer’s winter collection as part of her ‘Winter Must-Haves’ range. She is pictured in a £35 faux leather skirt and £17.50 jumper
Holly models a £69 camel coat, ££25 jumper, £39.50 skirt, £39.50 bag and £39.50 patent leather shoes from the collection (above)
Social media users have been gushing over Holly’s new M&S range, which hit stores today, describing it as ‘fabulous’
Others questioned whether the tiger print midi dress would be re-stocked, after it went on pre-sale exclusively via Instagram yesterday.
Holly’s Winter Must-Haves is available to buy online and in selected storesr – just one month after her sought-after Autumn edit went on sale.
The This Morning presenter was tasked with selecting the line as part of her new role as M&S brand ambassador, which was announced last month.
It features wardrobe basics and accessories that can be mixed and matched to create a vibrant winter wardrobe.
Alongside a fail-safe £39.50 black pleated midi skirt and classic £17.50 ribbed turtleneck jumper, Willoughby has included a handful of choices for the more fashion-forward buyer, including a bold brown suede shoe with rounded block heel.
True blue: The £119 cobalt coat, left, and £59 dress, right, will inject colour into any look
Neutral staples: The £69 camel coat, left, and an elegant £39.50 below-the-knee skirt, right
Go wild: Dip a toe in the animal print trend with this £55 shirt dress (left). Right, elegant chinos
The £39.50 cropped wide-leg jeans are the perfect way to update your denim for winter, while a £55 tiger print shirt dress is a subtle nod to this season’s ubiquitous animal print trend.
There is no shortage of colour, either, with Holly teaming a £119 cobalt blue coat with a £39.50 yellow bracelet handle bag in one promotional image.
Speaking about the new release, the style icon said: ‘This time of year, I really love playing with colour and print as it can be so easy to get stuck in a style rut.
‘In my edit there is a really gorgeous palette to play with, from rich caramel tones to pops of bold primaries.
‘Whether you want to go top-to-toe in one colour, or you just want to update your wardrobe with that one amazing piece.’
Slight edge: The £17.50 jumper, left, is a perfect alternative to black for winter, while the £35 faux leather skirt, right, is a great way to experiment with a new fabric
Feminine blouses: Opt for brights in this £29.50 offering (left) or keep it classic in cream, right
Cover up: At £129, this beige blazer (left) is the most expensive item in the Holly’s Winter Must-Haves edit. Right, the £25 turtleneck jumper modelled by Holly is a great building block
Holly, a mother-of-three, and her stylist Angie Smith are known for favouring clothes from high street chains and the star’s fashion choices have huge influence among millions of followers on social media.
Speaking to FEMAIL, branding expert Chris Ogle estimated the deal with the high street giant could be worth anywhere between £500,000 and £700,000 for Holly, while PR expert Claire Shiels reasoned it could bring in as much as £950,000.
The partnership is the latest in a string of savvy moves by Marks & Spencer as it seeks to reverse its dwindling sales by appealing more to the ‘everyday’ woman.
The 20-piece Autumn Must-Haves edit, which was launched in September, proved a hit with shoppers.
…And don’t forget the accessories!
Perfectly practical: The £69 black clutch comes with a bracelet strap for easy carrying
Bright or basic? A £39.50 bracelet handle bag (left) and a sumptuous £39.50 beige handbag
Statement shoe: These £69 shoes feature a flattering low V and a chunky wooden heel
Party feet: Bring the dancefloor to life in these £35 velvet heels with sweet bow detailing
Quirky touch: The perspex brings something a little different to these £69 heeled boots
Wardrobe staple: A wearable patent leather heel is essential to any wardrobe