Shoppers today slammed Morrison’s as ‘utterly ridiculous’ for selling ‘perfectly’ poached eggs wrapped in plastic.
The pouches cost £1 and come with instructions to put them in water for three minutes to heat them up – the same method most people would use to make a regular poached egg in the kitchen.
Beauty entrepreneur Steph Hadwin wrote: ‘Aren’t Morrison’s supposed to be actively reducing the packaging in their fruit & veg? Introducing paper carrier bags! Then stock this? Poached eggs really aren’t that hard or inconvenient to make! This is crackers!’
Morrisons has been criticised for its ‘Perfectly Poached Eggs’ – which are wrapped in plastic
The pouches cost £1 and come with instructions to put them in water for three minutes to heat them up – the same method most people would use to make a regular poached egg
Others responding to a post on Facebook attacked the new product for being wasteful.
Mark Le Voguer wrote: ‘Ridiculous, this is why this beautiful planet doesn’t stand a chance… Pure madness.’
Deena Draycott said: ‘They are already packaged… in a shell!’
Adam Simmons, a radio presenter at Harborough FM, called the product ‘ridiculous’.
Others pointed out that while some convenience products are intended for people whose mobility is limited by medical conditions or disabilities, in this case the plastic packages would have to be torn open or cut by hand.
Facebook users attacked Morrisons over the product, which one called ‘ridiculous’
Tanya Catchpole wrote: ‘I have bad arthritis and it is much easier to crack an egg on the side of a pan than to try to get into that.
How to poach an egg
1. Crack an egg into a small bowl or saucer
2. Bring a pan of water to a simmer
3. Add a drop of vinegar to hold the egg white together
4. Create a gentle whirlpool and carefully tip the egg into the middle
5. Cook for three or four minutes
6. Remove with a slotted spoon to drain off the water and serve
‘I was preparing a salad a couple of days ago and was alarmed at how much plastic there was. Everything had plastic round it, why? Ridiculous.’
Morrisons has long claimed to be committed to cutting waste, and this week announced it would become the first supermarket to remove black plastic from its own-brand packaging.
Black plastic, which has commonly been used in trays for ready meals, fruit and veg, is a problem because it cannot be picked out by the laser sorting equipment in rubbish and waste recycling centres.
The supermarket will now use lighter materials which include recycled plastic instead.
A Morrisons spokeswoman told MailOnline: ‘We also sell loose eggs in cardboard boxes – if customers prefer to buy this option.
‘We use recycled plastic in our ready poached eggs packaging – which can then be recycled at kerbside or in the foyer of any one of our stores.’
Morrisons has long claimed to be committed to cutting waste, and this week announced it would become the first supermarket to remove black plastic from its own-brand packaging