Burberry has apologised after a model complained about a hooded top with a noose around its neck.
Liz Kennedy, who walked in the company’s London Fashion Week show on Sunday, said she was ‘ashamed’ to have been part of the event because of the insensitivity of the accessory.
Tagging Burberry and its Chief Creative Officer Riccardo Tisci, Ms Kennedy wrote in a searing Instagram post: ‘Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go.
‘Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway.
Burberry has apologised after a model complained of being ‘triggered’ by a hooded top with a ‘noose’ around its neck displayed in London Fashion Week (pictured)
‘How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth.’
Ms Kennedy mentioned rising suicide rates worldwide and the ‘horrific history of lynching’.
The model said a ‘massive brand’ such as Burberry, who are ‘typically considered commercial and classy’, should not have overlooked the ‘obvious resemblance’.
‘I left my fitting extremely triggered after seeing this look,’ she continued. ‘Feeling as though I was right back where I was when I was going through an experience with suicide in my family.’
Model Liz Kennedy criticised Burberry
Ms Kennedy said one version of the garment was hung from the ceiling and people were laughing about it in the dressing room.
After she asked to speak to somebody about it she was told ‘it’s fashion, nobody cares about what’s going on in your personal life so just keep it to yourself’, Ms Kennedy claimed.
After her complaint, all promotional material involving the garment was removed from Burberry’s website and social media, the Daily Telegraph reported.
Ms Kennedy’s management confirmed she was never made to wear it the garment, the paper reported.
Mr Tisci apologised in a statement, writing: ‘I am so deeply sorry for the distress that has been caused as a result of one of the pieces in my show on Sunday.
‘While the design was inspired by a nautical theme, I realize that it was insensitive. It was never my intention to upset anyone. It does not reflect my values nor Burberry’s and we have removed it from the collection. I will make sure that this does not happen again.’
Burberry CEO Marco Gobbetti added that the company was ‘deeply sorry’ for the distress caused, saying that he called Ms Kennedy to apologise as soon as he became aware of the issue on Monday.
He described the design as ‘insensitive’, saying the company would learn from the incident and take ‘all necessary actions’ to ensure it does not happen again.