Sylvia Flote slams fashion brands for using models with fake bumps to sell maternity ranges

A pregnant model has slammed the fashion industry for using women with prosthetic bumps to sell their maternity ranges, saying it’s ‘depressing’ to see ‘skinny models with fake bumps’.

Norwegian-born Syvlia Flote, 36, says brands such as Asos and Boohoo ‘take power away’ from pregnant women with their ‘dishonest’ advertising. 

‘They want slimline faces and women who are slimmer everywhere else in the body’ she told the Sunday Times.  

Norwegian-born Syvlia Flote, 36, says brands such as Asos and Boohoo 'take power away' from pregnant women with their 'dishonest' advertising

Norwegian-born Syvlia Flote, 36, says brands such as Asos and Boohoo 'take power away' from pregnant women with their 'dishonest' advertising

Norwegian-born Syvlia Flote, 36, says brands such as Asos and Boohoo ‘take power away’ from pregnant women with their ‘dishonest’ advertising

The model, who's engaged to Sigmund Oakeshott, son of Lord Oakeshott, and previously dated David Wailliams, added that she has friends who are 'too scared' to try for a family, out of fear of not getting work while pregnant

The model, who's engaged to Sigmund Oakeshott, son of Lord Oakeshott, and previously dated David Wailliams, added that she has friends who are 'too scared' to try for a family, out of fear of not getting work while pregnant

The model, who’s engaged to Sigmund Oakeshott, son of Lord Oakeshott, and previously dated David Wailliams, added that she has friends who are ‘too scared’ to try for a family, out of fear of not getting work while pregnant

‘Your whole body changed and maybe you try to feel better about that by getting new clothes. 

So it’s depressing to be presented with a woman who’s never had a baby in her belly, a size 6 or 8, someone with a perfect round bum, still skinny as ever, but with a bump stuck on’ she continued.

She added that retailers stuff models bras, to make them look as if they’re preparing for milk.

‘It makes it harder for women to tell how a garment will actually fit them’ she continued. 

‘I don’t see why they’re taking power away from pregnant women. Pregnancy is not a disease.’

The model, who’s engaged to Sigmund Oakeshott, son of Lord Oakeshott, and previously dated David Wailliams added that she has friends who are ‘too scared’ to try for a family, out of fear of not getting work while pregnant.  

Sylvia’s comments come after fashion giant Boohoo came under fire for using what resembled a pillow strapped to a non-pregnant woman to model their maternity range. 

Angry Twitter users called out the online fashion retailer, after noticing pictures of ‘pregnant’ models with noticeably misshapen bellies.

The pictures show ‘bumps’ on the models featuring strange square angles and creases below the chest area. 

A number of people took to social media to point out the unusual shape of the bumps, tagging Boohoo to clear up their questions.

User Georgia Hallgalley said: ‘Really Boohoo, you really expect us to believe that this is a ‘pregnant belly’ you can literally see the pillow stuffed up her dress’

Sylvia's comments come after fashion giant Boohoo came under fire for using what resembled a pillow strapped to a non-pregnant woman to model their maternity range

Sylvia's comments come after fashion giant Boohoo came under fire for using what resembled a pillow strapped to a non-pregnant woman to model their maternity range

Sylvia’s comments come after fashion giant Boohoo came under fire for using what resembled a pillow strapped to a non-pregnant woman to model their maternity range

User Georgia Hallgalley said: 'Really Boohoo, you really expect us to believe that this is a 'pregnant belly' you can literally see the pillow stuffed up her dress'

User Georgia Hallgalley said: 'Really Boohoo, you really expect us to believe that this is a 'pregnant belly' you can literally see the pillow stuffed up her dress'

User Georgia Hallgalley said: ‘Really Boohoo, you really expect us to believe that this is a ‘pregnant belly’ you can literally see the pillow stuffed up her dress’

Jodess added: 'Looking at maternity dresses on Boohoo and I bet none of the girls are actually pregnant.'

Jodess added: 'Looking at maternity dresses on Boohoo and I bet none of the girls are actually pregnant.'

Jodess added: ‘Looking at maternity dresses on Boohoo and I bet none of the girls are actually pregnant.’

'Your whole body changed and maybe you try to feel better about that by getting new clothes. So it's depressing to be presented with a woman who's never had a baby in her belly, a size 6 or 8, someone with a perfect round bum, still skinny as ever, but with a bump stuck on' Sylvia says

'Your whole body changed and maybe you try to feel better about that by getting new clothes. So it's depressing to be presented with a woman who's never had a baby in her belly, a size 6 or 8, someone with a perfect round bum, still skinny as ever, but with a bump stuck on' Sylvia says

‘Your whole body changed and maybe you try to feel better about that by getting new clothes. So it’s depressing to be presented with a woman who’s never had a baby in her belly, a size 6 or 8, someone with a perfect round bum, still skinny as ever, but with a bump stuck on’ Sylvia says

Another customer by the name of Realizt Dee added: ‘Boohoo you lot couldn’t find a pregnant model? Lol. That belly ain’t fooling anyone. I’m actually dying of laughter’.

Elsewhere Courto said: ‘I feel like Boohoo didn’t even try to make this model look like she was actually pregnant’.

And Jodess added: ‘Looking at maternity dresses on Boohoo and I bet none of the girls are actually pregnant’.  

Both Asos and Boohoo told the Sunday Times that having pregnant women on set is a welfare concern as they need to be on their feet 'all day'

Both Asos and Boohoo told the Sunday Times that having pregnant women on set is a welfare concern as they need to be on their feet 'all day'

While they currently opt for fake bumps made of foam or silicone, that cost up to £430 a piece, Sylvia hopes the brands will introduce a disclaimer to show that the models aren't actually pregnant

While they currently opt for fake bumps made of foam or silicone, that cost up to £430 a piece, Sylvia hopes the brands will introduce a disclaimer to show that the models aren't actually pregnant

Both Asos and Boohoo told the Sunday Times that having pregnant women on set is a welfare concern as they need to be on their feet ‘all day’

One customer pointed out that model Camilla Moraes, who was used to showcase the maternity line, has no bump on her Instagram feed.  

Both Asos and Boohoo told the Sunday Times that having pregnant women on set is a welfare concern as they need to be on their feet ‘all day’.

While they currently opt for fake bumps made of foam or silicone, that cost up to £430 a piece, Sylvia hopes the brands will introduce a disclaimer to show that the models aren’t actually pregnant. 

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