The Mail is Britain’s best read and most recognised newsbrand, newly released figures have revealed.
The combined audience of the Daily Mail, Mail on Sunday and MailOnline makes the Mail Britain’s best read and most recognised newsbrand, for both daily and monthly users across digital and print; according to newly released quarterly figures from the Published Audience Measurement Company (PAMCo).
The Mail brands reach a monthly audience of 31.1M versus 29.7M for The Sun, and 8.2M Britons each day, 15 per cent of the population; nearly 300,000 more than The Sun.
Newly released figures have revealed that The Mail is Britain’s best read and most well-known newsbrand
The Mail Newspapers have grown their position as Britain’s leading weekend titles, reaching nearly half a million more readers each week than The Sun and Sun on Sunday. The results revealed:
dmg media’s advertising arm ‘Mail Metro Media’ now reaches a monthly audience of 34.9M, two thirds of the British population; an increase of 3.9 per cent (+1.3M) from the last set of PAMCo results. An increase of 3.1M more than News UK.
Mail Metro Media also has the highest daily reach, with one in five Britons turning to us each day, or 11.1M, almost two million more than News UK. MMM also maintained its weekly audience lead, reaching 24.4M – 2.5M more than REACH PLC.
Metro remains the most read newspaper with a monthly reach of 9.3M; 1.3M ahead of The Sun and Sun on Sunday combined.
· Print Only – Number one publisher for daily, weekly and monthly reach
- Daily: 5.0M (10 per cent reach) +1.0M more than NEWS UK (4.0M)
- Weekly: 10.9M (21 per cent reach) +1.9M more than NEWS UK (9.0M)
- Monthly: 14.9M (28 per cent reach) +3.0M more than NEWS UK (11.9M)
Geordie Greig, Editor, Daily Mail said: ‘We are committed to investing in journalism to ensure the Daily Mail continues to produce the biggest exclusives, compelling campaigns, the best supplements and the best-read columnists.
‘These results show that not only are we still the most popular newspaper at the weekend, with the most read supplements and lifestyle sections, but we are growing our lead over our rivals. That is a testament to our belief that there remains a real desire and appetite for quality journalism, and an endorsement from our exceptionally loyal readers who we seek to inspire, guide and challenge every day.’
Martin Clarke, Publisher, dmg media, said: ‘While other brands are in decline, dmg media’s trusted news portfolio continues to go from strength to strength, demonstrated by the fact the Mail news brand has outperformed The Sun to become Britain’s number one news title.
‘Our highly engaged UK audience consistently identifies MailOnline as their number one daily destination for news, showbiz, sports, crime, health, and lifestyle, with our audience spending twice the amount of time on our site than any other. We are delighted with the results and remain dedicated to providing trusted breaking news and comprehensive analysis.’
PAMCo is the industry’s leading audience measurement currency, accurately revealing who is consuming newsbrand content across print, desktop, tablet and mobile platforms.