This Morning has been branded ‘a disgrace’ after it used a fake ITV news bulletin to help the show reveal the gender of a couple’s twins live on air.
Running the dramatic ITV news bulletin intro music, the show handed over to news presenter Nina Hossain who began reading what appeared to be a genuine report, leaving many who saw it fearing there had been a terrorist attack or the ‘Queen had died’.
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‘A disgrace’: This Morning viewers weren’t impressed with Holly Willoughby’s convincing acting skills on the show. The star interrupted the programme to go to an urgent ITV news bulletin but it was later revealed it was all part of a gender reveal feature on the show
Serious: ITV news presenter Nina Hossain dramatically announced there had been some breaking news, leaving viewers at home thinking there had been a terrorist attack or the ‘Queen had died’
The programme even used the official ITV news opening – including the dramatic music – to make the fake ‘breaking news’ appear more realistic
The section saw couple Chelsea Austin and Jack Fythian, who are 21 weeks pregnant with twins, anxiously awaiting the news on the gender of their children. They were joined by two other couples who were also awaiting their own gender reveals.
However, for many viewers, using what appeared to be an actual bulletin to break the news to Jack and Chelsea was in ‘bad taste’.
@TellyBritish penned: ‘This morning just faked a breaking news as part of a gender reveal. Literally everyone watching immediately thought the queen died.’
@StefanWentz called for an apology, saying: ‘@thismorning u are a disgrace!! I will be putting a complaint in about that stupid and irresponsible “breaking news” with the terror stuff yesterday and the talk that war could happen, also news of the queen and her bruised hand u do this! #ThisMorning no tweet of apology?’
One viewer called for the show to issue an apology for alarming viewers with what appeared to be a serious interruption to the programme
Eventually, Hossain broke into a less serious tone and revealed the gender of the twin babies currently being expected by couple Chelsea Austin and Jack Fythian
Double trouble! The couple were told they are expecting twin boys in July
Finally, a smile from Hossain let viewers know that this was a more light-hearted affair
Good news! Holly was joined by Dr Ranj Singh, who helped her tell three couples the gender of the babies they’re expecting
Couple Vicky and Alice, far right, who got engaged last week in New York were tricked by ITV producers, who showed how they’d revealed the gender of their baby – a girl – several times just out of their sight during the show
@Sal_Lydia1 wrote: ‘Really @thismorning ??!! Totally irresponsible using a ‘Breaking News Flash’ for a gender reveal!! Congrats to the couples & all that, but how many people just thought something seriously bad had happened!! Ridiculous!’
@MooseDobby added: ‘Just FYI #ThisMorning I’m currently 37 weeks pregnant and your breaking news almost scared me into labour!’
@Huxleypiguk raged: ‘#ThisMorning stupid irresponsible breaking news stunt, thought at least the Duke of Edinburgh had died. Go find a dictionary and look up the word ‘responsibility’ and then fire the intern who thought this was a good idea.’
And @amethystrosaa was equally as angry, saying: ‘How is it ok that #ThisMorning did a realistic “breaking news” just for a gender reveal?? Genuinely thought something bad had happened I was so scared.’
MailOnline has contacted This Morning for comment.