Toy merchandise is a big factor in making children’s TV programmes

Andrew Davenport, who created the beloved series with producer Anne Wood, said children's characters need to be 'resilient to all the forms they are going to appear in'

Andrew Davenport, who created the beloved series with producer Anne Wood, said children's characters need to be 'resilient to all the forms they are going to appear in'

Andrew Davenport, who created the beloved series with producer Anne Wood, said children’s characters need to be ‘resilient to all the forms they are going to appear in’

Toy merchandise is a big factor when it comes to designing characters for children’s television programmes, the co-creator of Teletubbies said.

Andrew Davenport, who created the beloved series with producer Anne Wood, said children’s characters need to be ‘resilient to all the forms they are going to appear in’. 

‘Toys are very much part of the revenue that comes from shows,’ he told the Guardian.

‘So it’s something that I have to consider. Your characters need to be resilient to all the different forms that they are going to appear in.’ 

Teletubbies and Davenport’s later CBeebies success In The Night Garden are believed to have generated more than £3.8 billion in retail sales.

Merchandise deals for the award-winning writer and producer’s new show – Moon and Me – have now already been signed for products including costumes, beds and scooters. 

The pre-school series, which launches on February 4 as part of the re-vamped CBeebies Bedtime schedule, features a magical toy, Pepi Nana, who lives in a Toy House with a ‘family’ of comical toy friends.

Teletubbies and Davenport's later CBeebies success In The Night Garden are believed to have generated more than £3.8 billion in retail sales alone

Teletubbies and Davenport's later CBeebies success In The Night Garden are believed to have generated more than £3.8 billion in retail sales alone

Teletubbies and Davenport’s later CBeebies success In The Night Garden are believed to have generated more than £3.8 billion in retail sales alone

In The Night Garden - a colourful live-action puppet show which features the adventures of Iggle Piggle and his friends - aired between 2007 and 200

In The Night Garden - a colourful live-action puppet show which features the adventures of Iggle Piggle and his friends - aired between 2007 and 200

In The Night Garden – a colourful live-action puppet show which features the adventures of Iggle Piggle and his friends – aired between 2007 and 200

The children’s television mastermind will launch his new series as part of the re-vamped CBeebies Bedtime schedule from February 4. 

When researching the show, Davenport, 53, worked with the University of Sheffield to uncover how children play. The project saw cameras set up in a toy house – and it revealed the youngster’s love of tea parties and stairs. 

All this inspired the story of Moon and Me – which emphasises hands-on play over the use of technology.

Davenport, dubbed the ‘JK Rowling of the under fives’, said: ‘Pepi Nana and her friends share books, write letters to each other, draw pictures, make things, invent things and go in search of adventure together. 

Moon and Me, which launches on February 4 as part of the re-vamped CBeebies Bedtime schedule, features a magical toy, Pepi Nana, who lives in a Toy House

Moon and Me, which launches on February 4 as part of the re-vamped CBeebies Bedtime schedule, features a magical toy, Pepi Nana, who lives in a Toy House

Moon and Me, which launches on February 4 as part of the re-vamped CBeebies Bedtime schedule, features a magical toy, Pepi Nana, who lives in a Toy House

Davenport worked with the University of Sheffield to uncover how children play when researching the show

Davenport worked with the University of Sheffield to uncover how children play when researching the show

Davenport worked with the University of Sheffield to uncover how children play when researching the show

‘By deliberately eschewing any form of CGI in favour of filming with beautifully-realised real objects, Moon and Me celebrates children’s imaginative play with “real stuff”, – ironically perhaps – play that happens away from screens.’

Davenport’s most beloved success, Teletubbies, first aired in 1997 and has since been viewed by an estimated one billion children across 120 countries.

In The Night Garden – a colourful live-action puppet show which features the adventures of Iggle Piggle and his friends – aired between 2007 and 2009.

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