UFC star Conor McGregor loses trademark fight with clothing firm linked to first kings of Scotland

CONOR MCGREGOR has lost a three-year legal battle with a clothing brand founded by a Scot.

The Notorious was hoping to trademark ‘McGregor‘, in order to sell sportswear donning his surname across Europe.

Instagram @augustmcgregor

McGregor had planned to release a line with his name on it[/caption]

Getty – Contributor

The Irishman has been known to full off flamboyant outfits[/caption]

But the former two-weight UFC champion has been thwarted in his attempt.

His initial 2017 plans were opposed by McGregor New York, a men’s fashion label that was founded by Scottish entrepreneur David Doniger 99 years ago.

The former Clan McGregor member started selling tartan clothing in New York back in 1921.

And the business continues to go strong generations later, now owned by a Dutch company.

In 2018, McGregor New York won an interim court injunction – banning the sale of Conor’s jumpers, shorts and and hoodies adorning his name.

And the 31-year-old’s plans have now been wrecked entirely.

His legal team had argued that the two businesses would not be confused, as the Irishman’s included his first name.

But the European Union Intellectual Property Office ruled: “The goods are identical.

Getty – Contributor

McGregor lost his three-year legal battle[/caption]

“They are directed at the public at large, whose degree of attention during purchase is deemed to be average.

“The signs are visually, aurally and conceptually similar to an average degree on account of their identical and not common surname McGregor.

“Even if they have different beginnings, this cannot outweigh the similarities produced by the common surname McGregor, which is independent in both signs.

“There is a likelihood of confusion on the part of the public. It follows that the contested trademark must be rejected for all the contested goods.”

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