The ex-Spice Girl launched her label Victoria Beckham Limited in 2008 and is celebrating the 10th anniversary of her brand at an elegant event at Galerie Thaddaeus Ropac in Mayfair today.
But accounts filed by the company show it has been far from smooth sailing- with losses of nearly £12 million over an eight year period, which works out at roughly £4,000 a day.
Victoria Beckham is seen arriving at her fashion show in Mayfair, London this morning
Keep it chic like Victoria Beckham in trousers from her own collection
Victoria Beckham slit trousers
Shop a similar pair here!
It’s been a busy few weeks for Victoria Beckham! Fresh from boating her way around the French Riviera with her family, Victoria celebrated her brand’s 10th anniversary by recreating her 2008 Marc Jacobs campaign shoot and now she’s preparing for her London Fashion Week debut.
The Victoria Beckham collections are usually shown at New York Fashion Week, so it’s no doubt exciting for the designer to see her designs storm the runway at home. Ahead of the big event, Victoria was seen making her way to the venue in this typically trendy ensemble…
Comprising of a nude tee, camel blazer and these Victoria Beckham slit pants, this outfit oozes chicness. If you want to emulate VB, you can click (right) to shop a similar pair of bright blue suit trousers.
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David Beckham and daughter Harper Beckham arrive in London to support Victoria’s first London catwalk show
Brooklyn Beckham arrives at his mother’s show this morning to support her first catwalk show in London
According to The Times, the business has debts of almost £10 million and loans to the business doubled to £12 million during the same year.
This is despite the fashion label managing to generate sales of nearly £169 million over the eight-year period.
However, Naomi Braithwaite, a fashion marketing and branding lecturer at Nottingham Trent University, said running deficits is ‘not unique in this industry and not necessarily a sign that she is any the less credible.’
She added: ‘It takes a time to build a brand and she is competing with labels that have a very long established history.’
Romeo Beckham arriving to support his mother at her first London catwalk show after 10 years in the fashion industry
The mother-of-four oversees an empire comprising four clothing lines, more than 400 retail outlets in over 50 countries and offices in London and New York.
At the outset the longtime fashionista, faced a daunting challenge: convincing a competitive and demanding industry that she could make a lasting impression on fickle fashion fans.
Seizing the opportunity to surpass her status as a pop star she has gradually earned widespread recognition, even from fashion luminaries such as Karl Lagerfeld, the creative genius behind Chanel.
Andrew Groves, a professor of fashion design at the University of Westminster said: ‘Many saw her as just another example of a celebrity wanting to have a fashion range with no formal fashion training,’
‘Through hard work and determination, she has proved those early critics wrong.
He added that Beckham has ‘all the right elements to last for many years as a medium-sized designer brand’.
As for the Spice Girls, the most famous girlband in history has reformed for a 13-date tour in 2019 but without ‘Posh Spice’, who has drawn a line under her first life as a pop star.