Who is Daniel Elahi? The Apprentice candidate and owner of lifestyle brand

THE Apprentice is heating up as candidates continue to fight for Lord Sugar’s praise and attention.

One of those competing for that treasured investment is Daniel Elahi.

Daniel Elahi
Daniel Elahi is a 28-year-old lifestyle brand owner from London
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Who is Daniel Elahi?

Daniel Elahi is a 28-year-old lifestyle brand owner.

The London native started his business back in 2017 and likens himself to the main character of the movie The Wolf of Wall Street.

He explains that this is because of his entrepreneurial skills and lavish lifestyle full of parties.

However, The Apprentice candidate has a darker past than he likes to reveal, as The Sun exclusively revealed.

Daniel has previously admitted the intent to supply cannabis after the police caught him with a drug stash in his car boot.

Following the trial, which sentenced him to 150 hours of community service, he stopped using his real first name Gareth and started using his middle name Daniel.

The Apprentice boardroom line-up consists of Karren Brady, Lord Sugar, and Claude Littner
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Who is on the show’s board with Lord Sugar?

Lord Sugar needs “eyes and ears” on the ground during each week’s tasks.

He used to be assisted by Nick Hewer and uber-shrewd Margaret Mountford.

But after legal aid Margaret left in 2009, West Ham CEO Karren Brady took over the role.

Then, in 2014, PR guru Nick left The Apprentice, and Claude Littner stepped in to replace him after years acting as one of the official interviewers during the CV round.

This year, Karren and Claude will both return to the show to spot who’s not pulling their weight during the tasks.

When does The Apprentice start on BBC One?

The Apprentice is a hit BBC reality show, now going into its 14th series, featuring hour-long episodes.

Each series of the programme aims to find a new apprentice for billionaire business mogul and Amstrad founder Lord Alan Sugar, who’s worth £1.4bn.

It aims to recreate the toughest of business environments and tasks for its set of contestants, but it is often very funny due to the incompetence and arrogance of the competitors.

It launched on BBC One on Wednesday, October 3.


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